#RIPFreeTwitter trends as MTN pulls plug on free service

2018-09-22 14:38

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

A furore erupted on Twitter on Saturday after MTN announced that its free Twitter service will come to an end.

"Overall usage trends towards video and images have determined that it is no longer feasible to offer it for free due to the cost and demand it places on the network," MTN SA executive for corporate affairs Jacqui O'Sullivan said.

"Twitter was originally intended as a quick and snappy way to stay connected with the world – within a 140 character (now 280) limit. It has since evolved into a platform that is video and image intensive, making it no longer feasible to offer this as a value-added service to our customers," she said.

The service was offered for four years after starting as a 90-day promotion in May 2014.

"MTN first gave people the free platform to experience Twitter, which then had a relatively small local following. At the time, the whole of South Africa only had 5.5 million Twitter users. To date, MTN has more than double that number on our network alone," O'Sullivan said.

In August, the number of free Twitter users stood at 13m, using 1.9 petabytes of network data per month.

"It has been fabulous to see so many people enjoying the service for the past four years and we accept that Sunday tweeting will not be the same. While we know our free Twitter users will be disappointed, we hope they will enjoy the next four days of free Twitter, before a phased shutdown of the service will start," O'Sullivan confirmed.

MTN's Twitter and WhatsApp bundle price and size will also change as of October.

Weekly WhatsApp bundle rate increases from 100MB for R5 to 250MB for R10. The daily offer increases from R1 to R2 but changes from 20MB to 50MB.

The Twitter daily bundle will go from R1 for 20MB to R5 for 100MB and the weekly rate will change from 100MB for R5 to 500MB for R20.

"While our pricing has increased, we were mindful of ensuring that our offering remained competitive and affordable. In line with this, both offerings still provide great value in the market," O'Sullivan said.

Read more on:    mtn  |  twitter

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X

Inside News24

 
/News
Traffic Alerts
Traffic
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.