South Africans choose eclectic array of gifts for Christmas

2015-12-24 16:03


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Johannesburg - The rainbow nation proved its diversity in December, with South Africans snapping up an eclectic range of gifts shortly before Christmas Eve.

The recent heatwave over various parts of the country in all likelihood influenced the products most popular at Makro.  Its website lists two different self-build swimming pool sets and a instant shade gazebo as the most popular items.

While they might help South Africans cool-off, the challenge would be trying to figure out a way to wrap and fit them under the tree.

For those searching for political wisdom rather than traditional cheer, two of Exclusive Books Top 10 sellers for the week, according to its website were tomes titled We Have Now Begun our Descent – How to stop South Africa losing its way’ by Justice Malala, as well as RW Johnson’s How Long Will South Africa Survive

Also on the list, was cartoonist Zapiro’s latest collection, Rhodes Rage, John Platter’s Wine Guide for 2016, a John Grisham thriller and the 10th book in the Diary of a Wimpy Kid series.
Meanwhile, online retailer,, revealed some more lifestyle-orientated reading preferences, with books related to the banting diet taking the first three spots in popularity. Also amongt the bestsellers were two adult colouring-in books, as well as South-African-born inventor and entrepreneur Elon Musk’s biography.
Across all its departments, takealot’s biggest sellers included the expected latest electronic gadgetry. However Adele’s latest CD did warble its way into the fold, as did a glass aquarium and Bosch tool set.

It’s all about the wheels, according to the Toys R Us Fabulous 15 list on its website, whether it’s a kid's BMW motorcycle, a pink and white girl’s bike – or the "Just Like Home"Shopping Cart for the budding kiddie consumerists.

By Christmas morning, techies would be ready to plug in trending items from Incredible Connection including various notebooks – not the pen and pencil kind - and the Playstation 4. The video gaming console also made it onto Dionwired’s website’s top sellers, as does a Nutribullet Blender and a Orbotix – Sphero BB8 Starwars robot.

And for those, who forgot to get to the shops before Christmas Eve, by Thursday afternoon, Netflorist was still advertising last minute deliveries of Rudolph’s Rose Bouquet and a Silent Night Orchid.

According to a Deloitte Year-end Holiday Survey 2015 Study, when it came to the most desired gifts for men, its all about cold, hard cash; while women are all about chocolate. Nevertheless, the rest of adult South African’s Christmas wish list is relatively similar:

According to its survey, the top desired gifts for adults are: 

1.     Money

2.     Chocolates

3.     Gift Vouchers

4.     Clothes/ Shoes

5.     Books

6.     Jewellery/ Watches

7.     Cosmetics/ Perfume

8.     CD

9.     Beauty care, massage, spa treatment

10.    Smartphone

When it comes to children’s gifts, educational toys top the list of what the youngsters are likely to receive - followed by games, dolls and plush toys, clothes and baby items - books on the other hands were only sixth on the list.

Read more on:    culture

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