Tributes were pouring in on Wednesday for trail runner and animal lover Wesley Sweetnam who was killed in an apparent house robbery in Noordhoek, Cape Town. "Along with Wesley's endurance and astonishing talent, he was known for his soft heart, big smile and even bigger personality," said company K-Way. Sweetnam was one of the company's ambassadors, and was famous for his trail running, including the Otter Run. Congratulations to #TeamKWay athlete Wesley Sweetnam on finishing @ottertrailrun in a time of 5:27! #GearUpGetOut pic.twitter.com/aWXtasRvvm— K-Way South Africa (@kway_za) October 28, 2017 "He was a ray of sunshine and an inspiration to many - for truly living his life to the fullest," the company wrote on Facebook."We extend our condolences to the friends and family of Wesley. Know, that you are in our thoughts and forever part of our family." Western Cape police spokesperson Colonel Andrè Traut said: "The circumstances surrounding the death of a 30-year-old male are being investigated after he was shot and killed at his Noordhoek residence on Sunday morning at around 05:50 by an unknown suspect who is yet to be arrested."The motive for the murder is suspected to be robbery." Just days ago, the company was wishing Sweetnam well for an event. Good luck to our K-Way athlete Wesley Sweetnam! Tomorrow he trades the trails for some obstacle racing in the Toyota Warrior Race. pic.twitter.com/peI6OaHsYh— K-Way South Africa (@kway_za) November 1, 2019K-Way's biography of Sweetnam describes him as a person who loved nature and the outdoors, hiking mountains above Kalk Bay as a child with his brother and father, and moving on to challenging trail runs.Over the weekend we lost an amazing person and an incredible athlete! We are absolutely devastated! Our heartfelt condolences go out to his family, friends and colleagues! Rest In Peace, Wesley Sweetnam pic.twitter.com/Lh5DOsvMJa— Walkerbay Xtreme (@walkerbayxtreme) November 4, 2019His Facebook profile was turned into a place of condolences, with one person writing: "We just lost a super gem," and another saying: "The magnitude of the loss of your life is indescribable." The company's Facebook page showed the fundraising and outreach that he and the co-owner did for pets living with less fortunate families.