Voter registration takes back seat to Gupta coverage

2016-04-10 10:42
Atul Gupta (File, Felix Dlangamandla, Netwerk24)

Atul Gupta (File, Felix Dlangamandla, Netwerk24)

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Cape Town  #RegisterToVote has taken a back seat as news about the Gupta family took the majority of South African media coverage, according to media monitoring company ROi Africa.

Statistics generated for the week ending on Sunday at 08:00 showed the Guptas receiving 14.98% of coverage, followed by the ANC national working committee (NWV) with 13.95% and news about President Jacob Zuma coming in at 13.3%.

Voter registration received only 0.58%.

Managing director, Tonya Khoury, pointed out in a statement that over the past seven days, news media was swamped with political coverage.

Social media coverage

“Combined media reporting on #ANCNWC, Zuma, Nkandla, Zuma Step Down (the message from stalwarts and ANC members), Guptas and Guptas Resign / (allegedly) Leave SA, generate 55% of SA news charts,” she said.

On social media, 75% of conversations related to Zuma, Nkandla and the Guptas.  

#RegisterToVote clocked in less than 2%.

On the international news front, the Panama Papers were the biggest story.

“Zuma makes big international media, bigger than #IcelandPM and almost the same size as #BrusselsAttacks,” Khoury said.

The data set consists of 206 million global social networks,  89 000 global online newspapers, thousands of printed publications in SA and the rest of Africa, and 76 South African radio and TV stations.

Read more on:    local elections 2016  |  gupta family
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