WATCH: Hilarious new Nando's ad tackles 'you people' stereotypes

2018-11-27 09:02
A screenshot of the new Nando's ad.

A screenshot of the new Nando's ad. (YouTube)

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Popular chicken outlet Nando's is by now known almost as well for its on-point advertisements as for its peri-peri chicken.

On Monday, it released its latest video titled "You People" and it is already causing a huge stir.

The ad contains a variety of hilarious scenes in which South Africans typically stereotype one another based on their appearance, accents, habits and tastes.

It even features a "black Adam Katzavelos" who seemingly can't pronounce the word 'beach' properly.

Nando's said in a statement that "You people" is a phrase often used by South Africans when describing people who are different to them.

"So, in the ad from M&C Saatchi Abel, Nando's highlights the ways in which South Africans typically stereotype one another and the hypocrisies that go with that.

"It's a phrase that goes hand in hand with an unconscious bias. It's used in jest, as a slight and even in outright confrontation — and many South Africans are likely to have used the phrase at one time or another. We've all been guilty, some more than others, of you-peopling us people. It's what makes you people all the same, Nonke!

"A year ago we reminded South Africans that we can fix our sh!t and this 'you-peopling' is something we can all fix," said Doug Place, Nando's chief marketing officer.

"If you're watching our ad and say 'I've done that' (hopefully with a guilty smile), then we've been successful at starting a crucial conversation — hopefully one that starts with 'us people'."

Watch the ad here.

Many people took to Twitter to comment about the ad. 

Read more on:    nando's  |  racism

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