DA to complain over textbooks ad

2012-10-09 17:31

Johannesburg - A complaint will be filed against an advert by the basic education department defending itself in the Limpopo textbook saga, the DA said on Tuesday.

"The propaganda campaign launched by the [department] is not only a waste of public money, but is misleading the public," Democratic Alliance education spokesperson Annette Lovemore said.

The party intended filing a complaint with the Advertising Standards Authority (ASA).

Department of education spokesperson Panyaza Lesufi rejected the suggestion that the advertisement was misleading and said the department expected to be vindicated by the ASA.

"We have no doubt that any credible institution will agree that we have the right to place our side of the story on [a] public platform," Lesufi said.

"What the DA is doing is censorship and their own information bill so that only their voice will be listened to."

Lesufi also suggested that the DA was working with Section27, who had also complained that the advertisement was misleading.

"It is strange why the DA speaks for Section27, it just confirms our suspicions," Lesufi said.

He declined to elaborate on what the department's suspicions were regarding the DA and Section27.

The department took out full colour advertisements in several Sunday papers defending its record on the delivery of textbooks in Limpopo, following a ruling in the North Gauteng High Court in Pretoria.

The ruling by Judge Jody Kollapen imposed a third deadline for the department to deliver textbooks.

Lovemore estimated that the three, full-colour advertisements she knew of cost an estimated R900 000.

She said these advertisements violated two provisions of the ASA relating to honesty and misleading claims.

In the advertisement the department argued that the court did not attribute fault to it in the incomplete delivery of textbooks in Limpopo.

Lovemore said this was dishonest as the court did not state there was no fault, but rather that finding fault was not necessary for its proceedings.

She said the advertisement was misleading because it used language such as "perceived non-delivery" of Grade 10 textbooks and "so-called failure" of the department to meet the delivery targets.

This implied that the failure to deliver textbooks was only a perception.

"This is blatantly misleading as, in their own advert, the [department] state that they conceded to the court that a percentage of Grade 10 textbooks was still to be delivered," Lovemore said.

  • moriri.mosweu - 2012-10-09 17:39

    Only if we had a good opposition not a habitual complainant.

      raath - 2012-10-09 17:42

      Only if we had an effective government, not a habitual liar.

      godfrey.welman - 2012-10-09 17:53

      @Semonatenate...the teachers, parents and children in Limpopo knows the truth, no amount of PR will change that.

      colin.dovey - 2012-10-09 18:08 careful what you wish for - one day it WILL come true.

  • Mandy Casey - 2012-10-09 18:00

    Perhaps the should be focusing on delivering books on time next year. That will bf the biggest advert they can ever wish for. Fail again and resign.

      tracy.musto.7 - 2012-10-10 07:22

      Thought for the Day: An amazing fact that South African Breweries [SAB] delivers liquor successfully to over 800,000 bottle stores and shebeens across SA weekly, but SA Government cannot deliver textbooks to 26,000 schools once a year.... If SAB and Government swap delivery methods, we can have a civilised, sober and educated country!!!

  • Justin Mettew - 2012-10-09 18:31

    The opportunists are at it again, go DA.

      J.Stephen.Whiteley - 2012-10-09 20:52

      Justin, I think you have been misunderstood; I've given you a 'yes.'

      Justin Mettew - 2012-10-09 21:00

      At what if I may ask?

  • mark.a.fysh - 2012-10-09 18:34

    How on earth can the department think it will be vindicated, when it has failed to deliver textbooks repeatedly this year - despite court-orders compelling it to do so?

  • enlightened.bowman - 2012-10-09 18:37

    A complaint to be filed?? I'm gobsmacked by the absolute stupidity, ineptitude and self endulging arrogance of this whole country. I wonder what would become of Barack Obama if he had to fail to adress the delivery of school textbooks to just one state? But yes, we are so lucky to live here, just look at the weather!!!

  • berni.venter - 2012-10-09 18:56

    Saddest of all is that the Government was compelled by COURT ORDER to do their jobs! Utterly pathetic and to date 1 official fired???

  • berni.venter - 2012-10-09 18:59

    And btw News24 what a petty headline to a very serious issue! If your children were sitting without textbooks I wonder if you would be so flippant?

  • sarel.brits - 2012-10-09 19:36

    O I pray for the day when this useless corrupt ANC government falls, R900 000 to say Eish! Sorryeee it wasant us. I wonder If these F whits know how hard we had to work to pay TAX pay for Fuel with its levy's and VAT,When will they admit there stuff ups.A black man is always a suspect my ass a black man is always innocent

  • Tony Lapson - 2012-10-10 09:08

    You can only imagine how much the government would get away with if the DA didn't complain so much.

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