SABC's image in 'tatters'

2000-10-03 12:24

Cape Town - The chairman of the SABC's board, Dr Vincent Maphai, on Tuesday acknowledged that the public broadcaster's image was in tatters.

However, since the board was appointed six months ago the SABC's image had improved, he told a meeting of the National Assembly's communications committee in Cape Town.

The board had taken steps to "manage" the SABC's image, including moves to finalise the appointment of the broadcaster's top management.

Head hunters had been appointed and the process to find candidates for the five top jobs had begun, Maphai said.

In the short-term, the board had also been quick to deal with issues that had brought the SABC into public disrepute, including claims of corruption.

It had also held talks with a number of editors to explain the broadcasters' situation and had since received less of a battering in the press.

However, the best way to deal with the broadcaster's poor public image was to ensure that "your best ambassadors, your staff, are happy", Maphai said, noting that morale at the SABC had been very low.- Sapa