Ronaldo sued for CR7 brand

Rhode Island - A US man has sued Cristiano Ronaldo over the phrase "CR7," which is used by the Real Madrid forward as shorthand for his name.

Christopher Renzi filed the lawsuit on Monday in US District Court against the star and a Danish company, JBS Textile Group.

The firm sells underwear with the phrase "CR7," a combination of Ronaldo's initials and jersey number.

Renzi's lawyer said on Thursday that his client was prompted to file the lawsuit against one of the world's most famous athletes after JBS Textile lawyers threatened his client with aggressive action and petitioned to cancel his trademark.

"The other side says he is trying to trade on Ronaldo's fame, and there's really nothing to that," lawyer Michael Feldhuhn said.

"I knew who Ronaldo was, and I didn't think of CR7 as some kind of famous trademark."

Renzi applied to the US Patent and Trademark Office for the trademark in 2008, and it was granted in 2009.

His lawyer says Renzi uses "CR7" — a combination of Renzi's initials and the day he was born, 7 October — on clothing and for a seven-minute exercise program.

Feldhuhn said the European textile company offered Renzi money to stop using the trademark.

He wouldn't say how much but said it was "very small."

JBS Textile's lawyer, Eric Fingerhut, would not comment.

The lawsuit asks the court to declare that Renzi is not infringing any trademark owned by Ronaldo or JBS.

JBS Textile sells CR7 underwear and socks for men and boys in Europe. According to a letter sent to Renzi from the company's lawyers, it has plans to start selling in the US soon.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Voting Booth
After the opening weekend of URC action, what did you make of the South African struggles?
Please select an option Oops! Something went wrong, please try again later.
Results
It exposed the quality of South African rugby...
38% - 2095 votes
There were positives to take
7% - 366 votes
We shouldn't read too much into one weekend
17% - 918 votes
It will take the SA sides time to adjust to the new competition
39% - 2182 votes
Vote