Ronaldo 'most marketable'

Cape Town - Global sports market research experts, Repucom, have named Cristiano Ronaldo as the world's most marketable footballer. The Real Madrid star came in ahead of Barca's Lionel Messi and Gerard Pique, who came second and third respectively. Fernando Torres came in at number four followed Manchester United striker Wayne Rooney at five.

Ronaldo has a staggering 82 million fans on Facebook and 26 million followers on Twitter, topping the likes of Rooney and Torres whose Facebook fans only reach the 20 million mark. The Real Madrid winger is seen as the best 'trend-setter' with 82.5 per cent of those asked saying the Portugal international reflects trends in today's society. The 29-year-old, who recently posed with girlfriend Irina Shayk, is also known by 83.9 percent of people globally.

Paul Smith, founder and CEO of Repucom told the Daily Mail: "With just over two weeks to go before the 2014 FIFA World Cup kicks off, the world’s gaze is firmly on the competing teams and players. The World Cup is the most watched sporting event in the world and as such, big brands, official partners or otherwise, will and are using its global appeal to drive sales.

"Ronaldo is an endorser’s dream. His value is as important to the teams he plays for as they are for the companies that endorse him.




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