TAKE A LOOK: Beyoncé’s new athletic wear sold out within hours in South Africa

2020-01-22 19:01

There has been some controversy, with some fans demanding more stock, and others wanting bigger sizes.

Beyoncé and Adidas partner to develop shoes, apparel

2019-04-04 18:06

Adidas and pop star Beyoncé joined forces to develop footwear and apparel, as the German sportswear company seeks to reignite growth in its casual fashion lineup.

Adidas slumps as retro shoes wane on European home turf

2019-03-13 13:26

Adidas fell the most since May after the company said it expects sales growth to slow this year, with the retro footwear boom losing momentum on the company’s European home turf.

Adidas sales growth picks up on retro trend

2018-03-14 10:45

Adidas has sent a message to investors who had feared a hard landing for the company’s growth story: There’s plenty of life left in those old sneakers.

WATCH: Kendall Jenner’s first-ever Adidas ad

2017-08-11 13:48

Kendall Jenner's first-ever ad for Adidas is out and it’s a sci-fi/futuristic mix-up.

Adidas gains ground on Nike's US home turf

2017-05-04 12:30

Adidas is racing ahead in the US with sales growth that’s outstripping archrival Nike as its namesake brand capitalise on the trend for retro and 'athleisure' fashions.

New Adidas CEO plans fast-fashion focus to catch up to Nike

2017-03-10 17:07

Adidas’s new CEO is doubling down on surging sales of casual sneaker lines like Stan Smith and Tubular to transform the German sportswear maker into a fast-fashion business.

Adidas raises forecast amid boost from Chelsea payment

2016-07-28 09:30

Adidas has increased its full-year forecast as brand sales benefited from the Euro 2016 soccer tournament.

Adidas to continue sponsoring FIFA

2016-05-15 12:52

German sportswear giant Adidas will continue sponsoring FIFA, despite the corruption allegations dogging the organisation.

Advertorial: Finally! A high fashion running shoe only for women

2016-02-08 15:37

adidas PureBOOST X: a running shoe created for women, by women.


This new Adidas sneaker was created by a South African company

2019-04-08 05:43

The Adidas Consortium x Shelflife ZX 4000 shoe has been created with South African leather, and has a jacquard-printed panel.

Adidas chief says it's time for Reebok to start growing again

2019-03-13 18:12

After years of efforts to make Reebok profitable again, Adidas CEO Kasper Rorsted says he’s ready for the next hurdle - getting more people to actually buy its products.

World Cup set to be lean for sportswear makers

2018-06-13 14:14

Although World Cup teams will be as boldly emblazoned with logos, sportswear makers see little hope of repeating sales leaps of past tournaments.

Big ups to Adidas’ pop-up gym

2017-11-12 14:00

Nothing beats waking up with the sun and getting your sweat on.

Adidas jumps as sneaker, sportswear sales drive profit upgrade

2017-07-28 10:30

Adidas shares have risen after the German sneaker maker increased its revenue and profit forecasts, helped by strong sportswear sales and brand streamlining.

Adidas sparks furore with Boston Marathon 'survivor' email

2017-04-19 07:56

Adidas sparked a social media outcry after sending an email congratulating runners in the Boston Marathon for having "survived" the race.

Adidas ends sponsorship of doping-tainted IAAF

2016-12-02 17:08

Track and field's governing body says its commercial agreement with sponsors adidas will end this year, three years early.

Nike, Adidas squeeze out rivals at Euro 2016

2016-06-09 08:41

Sports equipment giants Adidas, Nike and Puma are pushing rivals out of the market at European Championship finals.

WATCH: The ultimate running shoe for women

Famous sneaker brand adidas has teamed up with female athletes from around the world to deliver PureBOOST X.

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Jeannie D and Amanda du-Pont run Braam

2016-02-03 20:00

The ladies took to the streets of Braamfontein to get their fitness on.

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