ARTICLES RELATING TO FIFA 2018 WORLD CUP

FIFA World Cup: The creation of superstars and branding machines

2018-07-12 08:21

The FIFA World Cup isn't just a sporting event. It's a lucrative - and sometimes highly contentious - branding exercise, writes Janine Hollesen.

YEYE THE NEW BEN 10 AMBASSADOR FOR AFRICA

2018-06-27 13:30

Cartoon Network Africa, the leading kids’ entertainment channel on the continent, is thrilled to announce its exciting Ben 10 partnership with SuperSport United F.C. and Bafana Bafana midfielder, Reneilwe “Yeye” Letsholonyane.

 

WATCH: Putin says World Cup has broken stereotypes about Russia

2018-07-07 07:03

Russian President Vladimir Putin and FIFA President Gianni Infantino praise Russian hospitality during the world's biggest sporting event of the year.

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