ARTICLES RELATING TO ADVERTISING

Santam claimed the word 'I' with the help of an Afrikaans-speaking demon – now Old Mutual is trolling it

2019-10-17 21:50

The yellow-umbrella insurer recruited Lesley-Ann Brandt to get people to say "I", or perhaps "aye". Competitor Old Mutual iWYZE was quick to respond.

These TV ads have just been named the best in South Africa - and they include a banned Chicken Licken commercial about colonialism

2019-08-26 15:53

The four best adverts include a Nando’s advert that joked about an Absa Advert, a banned Chicken Licken advert, and an inebriated man.

Microsoft hired a man named Mac Book to star in its latest ad slamming Apple's laptops

2019-08-01 16:23

Microsoft's latest Mac vs. PC ad stars a man named Mac Book, marking yet another installment in the ongoing back and forth between the two firms.

Magazine ads so clever they stopped readers from turning the page

2019-06-30 11:35

Advertisements are everywhere, but some are at least a pleasure to look at — especially the ones that break through the clutter and make you laugh.

Instagram head denies widely-held belief that Instagram and Facebook listen in through smartphones

2019-06-26 11:11

Instagram denies the persistent belief that it's listening in on users. "Doing so would be super problematic for a lot of different reasons."

Sucking a man’s finger to taste Doritos chips is not sexual harassment, SA advertising regulator rules

2019-05-21 13:10

The advertising regulator said it is not the “taste police”.

An online lingerie store has been slammed on Twitter for advertising its plus-size underwear using slim models

2019-05-09 13:27

How did a brand that caters exclusively to plus-size women get it so wrong?

How a SA exec used 'scheduling' to build an advertising giant

2019-04-24 07:56

Joe Public co-founder Pepe Marais plans a strategy to achieve his vision every year. He then breaks down his goals for every month, and then, for every week.

Facebook rolls out political ad transparency across the EU, 2 months before an election that's vulnerable to Russian meddling

2019-03-29 07:45

Political campaigners and candidates running Facebook ads about the upcoming European elections will need to undergo strict checks.

Taking a bite out of food ads targeted at kids

2019-03-23 13:30

The vast majority of food ads seen during children's programming are still for products high in fat, salt and sugar.

 

‘Show uncle that you’re now a woman’: these are the best print ads in SA right now

2019-08-28 18:00

The best adverts include a National Geographic advert to encourage children to discover nature, an advert against women’s abuse, and a campaign commemorating June 16.

A South African CEO took a lie detector test as a publicity stunt – now his investment company's ad has been banned

2019-08-15 10:41

10X claims that its local fund manager competitors "might" lie.

Independent Media: We didn't deliberately inflate circulation figures

2019-07-19 05:00

The Audit Bureau of Circulations of South Africa has amended its report on newspaper circulations for the period between Q1 2017 to Q2 2018 to accurately reflect Independent Media's circulation figures. Fin24 unpacks why its important these figures are accurate.

Pizza Hut is rebooting its iconic 'red roof' logo with a retro design

2019-06-28 10:24

The current logo, a 2014 update of a 1999 replacement, will still be used on storefronts, making the change only a partial rebranding.

Instagram keeps a detailed list of everything it thinks you're interested in — here's how to find it

2019-06-15 16:15

Instagram shares the data it collects about the topics you're supposedly interested in, and the company apparently has no idea what I like.

WATCH: Google ads coming to mobile app home feed

2019-05-17 19:30

Google will begin featuring ads on the home feed of its smartphone app later this year, it said, giving the search engine a huge new supply of ad slots to boost revenue.

Microsoft's Satya Nadella uses a subtle fear tactic to win cloud business away from Amazon

2019-05-03 17:06

When Microsoft CEO met with the CEO of advertising giant WPP, Nadella subtly reminded him of the risk of choosing the wrong cloud company.

A South African agency is helping Qatar promote itself ahead of the 2022 Fifa World Cup

2019-04-23 07:23

Joburg-based Grid Worldwide has launched advertising in 14 major airports across the globe, as well as New York’s Time Square.

US corporations advertise on hookup sites, unwittingly

2019-03-23 20:16

Ads for major US corporations like General Electric and home improvement retail chain Lowe's are appearing, often without their knowledge, on internet hookup sites.

Facebook to block discriminatory ads in ‘historic' legal accord

2019-03-19 21:21

Facebook said it will make major changes to its rules for advertisers in order to settle a string of lawsuits alleging its platform enables discrimination in housing, credit and employment.

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