ARTICLES RELATING TO BRANDING

These are SA’s ‘most trusted brands’ – and giant banks and cellphone companies are nowhere to be seen

2018-11-01 12:26

The first BrandZ report for South Africa ranks canned-goods company Koo – and several other food brands – as tops, but the large banks and cellphone companies that have the biggest brands don't feature.

Solly Moeng: SA needs a rebrand, stat

2018-10-17 16:01

If SA wants a new dawn, maybe it needs to reconsider its country brand – starting with a new national anthem, written from scratch and rooted in the Constitution, says Solly Moeng.

These are the 7 best ads in SA right now, and they feature a robot called Sbu and an Icelandic Afrikaner

2018-08-17 11:45

The 7 best TV and cinema adverts in South Africa nominated for a Loeries award.

How to maintain your brand as an influencer

2018-07-30 12:10

A brand or influencer can ruin their reputation with just one thoughtless word or social media post, as actress Sashi Naidoo recently discovered.

FIFA World Cup: The creation of superstars and branding machines

2018-07-12 08:21

The FIFA World Cup isn't just a sporting event. It's a lucrative - and sometimes highly contentious - branding exercise, writes Janine Hollesen.

Watch: A secret rehearsal of Africa's first ‘drone fireworks’ for Absa's big reveal today

2018-07-11 06:00

We caught Absa secretly rehearsing for Africa's first Intel drone light show, a sort of fireworks-by-drone, as it prepares to launch its new logo in Johannesburg on Wednesday.

Absa is changing its logo - and may swap red for 'deep orange'

2018-06-20 10:59

The logo colour will reportedly look similar to that of the motorbike group KTM.

These are the 10 most loved ads in South Africa

2018-04-03 09:01

Every year, an international market research firm surveys South Africans to see which of the 2,000 new television ads they like best. Here are the results.

If Maimane were the new President…

2015-05-13 07:45

Mmusi Maimane is no Barack Obama, nor is a new President of South Africa, but to many his election heralds a new era in our national politics, says Solly Moeng.

 

7 rules to avoid tanking your brand

2019-03-16 09:00

You don't own your brand, but you can manage it, says Raymond van Niekerk.

Solly Moeng: Brands in shining armour

2018-10-24 06:00

Solly Moeng takes a look at respected personalities brought in to clean up following political and corporate scandals. Can their personal brands inspire trust where organisations failed?

This is officially the best TV ad in SA — and it features a hilarious robot built with CGI and 'junk'

2018-08-23 12:12

Chicken Licken's Sbu 2.0 campaign stole the show.

These are the 5 best new logos in South Africa right now — including one for Afrikaans underwear

2018-08-15 13:12

These brands are competing for the best-designed logo award at the 2018 Loeries.

Netflix just took a jab at DStv in a new advert — here are 4 other times companies trolled each other

2018-07-24 14:05

The new Netflix ad mocked DStv's installation process.

It’s not just a logo, Absa is also changing its telephone voice – and about 500,000 other things

2018-07-11 11:33

After 13 years of not doing much, Absa is changing its logo, its colour scheme – and the way it sounds, to be younger and more approachable.

This is what Absa will look like from next week

2018-07-05 18:18

A trademark application has leaked Absa's new logo ahead of its big launch next week – and it is not exactly a shocking change.

SA is swooning over the new 'MaXhosa by Laduma' rugs - even at these prices

2018-04-11 12:59

Laduma Ngxokolo wants his label to become a leading lifestyle brand.

SA consumers vote Edgars as icon brand

2014-07-30 14:15

Edgars has been appointed winner in a number of categories in the latest Target Group International Icon Brand Survey.

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.