ARTICLES RELATING TO BRANDS

How to transform a dying business into a star business

2019-04-24 12:22

If brands, companies and businesses want to remain relevant and thrive, the emphasis needs to be on evolving. Failing to adapt to constant change, can prove fatal.

These celebrities are trademarking their names and the names of their children – and you can too

2019-02-21 15:50

You can protect your hustle just like these famous personalities...

These are the 16 liquor brands rich Africans like best – including a R1,649 Japanese whiskey

2018-11-11 19:53

A study into the tastes of rich Africans says cognac and tequila are the top choices, beating out both high-end red wines and champagne.

AT A GLANCE: Zara and H&M beat Gucci in the top 10 best global luxury fashion brands

2018-10-16 14:58

And U.S. retailer Amazon is the fastest growing brand in the Best Global Brands 2018 Rankings, beating many of the traditional fashion competitors.

Five banks ranked among SA's strongest brands

2018-05-24 07:25

Brand Finance has ranked five South African banks as the strongest brands. In addition, four banks made it to the Top 10 Most Valuable Brands.

From Beyoncé to Alicia Keys, the world is going nuts for South Africa's Maxhosa by Laduma knitware

2018-02-27 11:40

Maxhosa by Laduma is one of South Africa's fastest-growing fashion exports and has been endorsed by a handful of celebrities.

Consumers likely to buy after watching video - research

2018-02-22 18:57

Consumers are 64% more likely to buy a product after viewing a product video, according to Desiree Gullan, executive creative director at G&G Digital.

Ad firms use tools to read your mind

2017-12-24 11:56

More and more advertisers are trying to tap into the invisible forces that drive spending decisions.

Capitec, OUTsurance most loved by SA consumers

2017-09-29 16:08

Capitec is South Africa’s favourite bank and OUTsurance its most-loved short term insurer, according to the Sunday Times Top Brands awards.

JSE wants to move with connected customers

2017-08-06 15:55

A brand is an asset which forms the cornerstone of what keeps investors investing, says Zeona Jacobs, director of marketing and corporate affairs at the JSE.

 

Here's a roundup of the most hilarious fashion and beauty pranks we're glad are as real as April Fools'

2019-04-01 16:22

It's that time of the year when brands send some eyebrow raising media releases, because it's April Fools' day and they have a silly side too.

Taking the guesswork out of ad pricing

2018-11-15 09:21

YAP uses big data and artificial intelligence to transform the online advertising space.

These are SA’s ‘most trusted brands’ – and giant banks and cellphone companies are nowhere to be seen

2018-11-01 12:26

The first BrandZ report for South Africa ranks canned-goods company Koo – and several other food brands – as tops, but the large banks and cellphone companies that have the biggest brands don't feature.

Who’s the coolest of them all?

2018-05-28 12:13

Here's the complete list of Generation Next coolest

#MondayMotivation: Brand worship is back

2018-04-23 09:21

Showing off your brand is back as monogram mania has taken the world of fashion.

Here are the top 25 global car brands and models

2018-02-23 09:13

Global car sales were up by 2.4% in 2017 due to soaring demand in Europe, Asia-Pacific and Latin America. Here are the top-selling cars and automakers in the world...

A week in the life of an editor

2018-02-09 17:37

When I'm out of the office, this is what I get up to.

It's all Samsung as SA rates its favourite electronics and smartphones

2017-09-30 10:00

Giant South Korean electronics manufacturer Samsung has been voted SA's best-loved electronic brand and best cell phone brand at the Sunday Times Top Brands awards.

Ricky Rick 'ridicules' someone over 'fake' sneakers

2017-09-14 15:38

Twitter has mixed reactions about Ricky Rick's actions

Capitec, MTN top SA's valuable brands list

2017-07-27 16:23

Capitec Bank is the fastest growing bank brand, while MTN remains the most valuable brand, according to Brand Finance Africa’s top 50 valuable brands in South Africa.

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