Masculinity on the rocks: why we love that alcohol brands are now marketing stiff drinks to women

2019-11-08 17:09

Gendering alcoholic beverages is a little old fashioned, don't you think?

The NBA faces a billion-dollar crisis over one executive's tweet about Hong Kong. Here's why China is so hard for Western brands to break into.

2019-10-13 12:40

Dozens of Western brands have angered Chinese consumers over their marketing or public statements in the past.

Magazine ads so clever they stopped readers from turning the page

2019-06-30 11:35

Advertisements are everywhere, but some are at least a pleasure to look at — especially the ones that break through the clutter and make you laugh.

Marketing Archie

2019-05-22 20:27

If DA leader Mmusi Maimane suddenly started tweeting in the same way as EFF leader Julius Malema does, he would be taken to task, writes Howard Feldman.

Solly Moeng: Why SA needs a country brand and reputation watchdog

2019-05-01 07:15

Country brand monitoring would mean SA is not left on the backfoot, having to explain itself, when it should be focusing on developing an inclusive economy, says Solly Moeng.

7 rules to avoid tanking your brand

2019-03-16 09:00

You don't own your brand, but you can manage it, says Raymond van Niekerk.

New York Times sets goal of 10m subscribers by 2025

2019-02-09 15:49

The New York Times’ online subscribers accelerated in the fourth quarter, prompting the newspaper company to set an ambitious new goal: to hit 10 million subscriptions by 2025.

Showmax ad of binge-watching at work doesn’t set a bad example, SA’s ad authority says

2019-02-05 08:39

The Advertising Regulatory Board has dismissed a complaint that showing someone binge-watching movies and series on Showmax at work sets a bad example for kids.

A young South African wrote a hilarious Super Bowl ad about 'food porn' - and it's going viral

2019-01-30 09:13

Miami-based Melusi Mhlungu wrote the commercial for the food giant Heinz.


UPDATE: Takealot will refund R4 million to 346 customers after the Springboks won the Rugby World Cup

2019-11-02 18:45

346 shoppers will be refunded the full value of their purchases after the Bokke won the tournament, said Julie-Anne Walsh, Chief Marketing Officer at

Tech and AI reshaping hospitality job market

2019-07-29 18:46

The impact of technology is reshaping occupations and new job categories are beginning to appear on the market requiring "hybrid" skills, says a digital expert.

Twitter is looking for someone to be its next 'Tweeter-in-chief'

2019-05-29 10:52

Love to tweet? You could be the next face of Twitter, on Twitter! All you have to do is really, really, REALLY understand what Twitter is all about.

An online lingerie store has been slammed on Twitter for advertising its plus-size underwear using slim models

2019-05-09 13:27

How did a brand that caters exclusively to plus-size women get it so wrong?

Woman roasts hilarious bathtub tray ads that show women checking their emails, while they eat salad and soak the day's stress away

2019-03-27 17:24

“These imaginary women put more thought and planning into preparing their baths than con artists doing crimes,” says the amused pianist.

BOOK REVIEW: How to take the 'schmooze factor' out of personal branding

2019-03-01 06:00

Personal branding isn't schmoozing - it's being yourself out loud, writes Ian Mann.

BOOK REVIEW: You can't be seen until you learn to see

2019-02-09 08:00

Marketing has become synonymous with advertising, and it is the default many turn to as the solution to attracting more buyers, says Ian Mann.

'She uses your razor to shave her legs' - Woolworths scraps Valentine's campaign after outrage

2019-02-04 15:48

A 'light-hearted' campaign has spectacularly backfired.

Deception is the lowest form of marketing

2019-01-23 19:02

There's no substitute for trust and authenticity, says Nick Grubb.

US junk food ads target minority kids

2019-01-18 19:30

US junk food ads are specifically targeting black and Hispanic kids, according to a new report.

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