ARTICLES RELATING TO MARKETING

Twitter is looking for someone to be its next 'Tweeter-in-chief'

2019-05-29 10:52

Love to tweet? You could be the next face of Twitter, on Twitter! All you have to do is really, really, REALLY understand what Twitter is all about.

An online lingerie store has been slammed on Twitter for advertising its plus-size underwear using slim models

2019-05-09 13:27

How did a brand that caters exclusively to plus-size women get it so wrong?

Woman roasts hilarious bathtub tray ads that show women checking their emails, while they eat salad and soak the day's stress away

2019-03-27 17:24

“These imaginary women put more thought and planning into preparing their baths than con artists doing crimes,” says the amused pianist.

BOOK REVIEW: How to take the 'schmooze factor' out of personal branding

2019-03-01 06:00

Personal branding isn't schmoozing - it's being yourself out loud, writes Ian Mann.

New York Times sets goal of 10m subscribers by 2025

2019-02-09 15:49

The New York Times’ online subscribers accelerated in the fourth quarter, prompting the newspaper company to set an ambitious new goal: to hit 10 million subscriptions by 2025.

Showmax ad of binge-watching at work doesn’t set a bad example, SA’s ad authority says

2019-02-05 08:39

The Advertising Regulatory Board has dismissed a complaint that showing someone binge-watching movies and series on Showmax at work sets a bad example for kids.

A young South African wrote a hilarious Super Bowl ad about 'food porn' - and it's going viral

2019-01-30 09:13

Miami-based Melusi Mhlungu wrote the commercial for the food giant Heinz.

SA fashion influencers earn up to R10,000 per post – here’s how

2018-12-06 15:25

Local influencers can start earning money with just over a 1,000 instagram followers.

Grow your business like an anthropologist

2018-11-17 10:00

If you're trying to market your offering without understanding the people buying or selling it, you may be wasting your time, says Warren Moss.

 

Marketing Archie

2019-05-22 20:27

If DA leader Mmusi Maimane suddenly started tweeting in the same way as EFF leader Julius Malema does, he would be taken to task, writes Howard Feldman.

Solly Moeng: Why SA needs a country brand and reputation watchdog

2019-05-01 07:15

Country brand monitoring would mean SA is not left on the backfoot, having to explain itself, when it should be focusing on developing an inclusive economy, says Solly Moeng.

7 rules to avoid tanking your brand

2019-03-16 09:00

You don't own your brand, but you can manage it, says Raymond van Niekerk.

Netflorist is allowed to joke about black male genitals, says ad body

2019-02-18 14:04

A husband is described as being 'half English, half Zulu', with the 'half Zulu' bit located below the belt.

BOOK REVIEW: You can't be seen until you learn to see

2019-02-09 08:00

Marketing has become synonymous with advertising, and it is the default many turn to as the solution to attracting more buyers, says Ian Mann.

'She uses your razor to shave her legs' - Woolworths scraps Valentine's campaign after outrage

2019-02-04 15:48

A 'light-hearted' campaign has spectacularly backfired.

Deception is the lowest form of marketing

2019-01-23 19:02

There's no substitute for trust and authenticity, says Nick Grubb.

US junk food ads target minority kids

2019-01-18 19:30

US junk food ads are specifically targeting black and Hispanic kids, according to a new report.

Marketing that touches people’s lives

2018-12-05 14:38

Joe Public United has firmly established itself as one of South Africa’s leading advertising and marketing agencies, thanks to its focus on the growth of its people, its clients and the country.

Attention spans not shrinking, just evolving says new report

2018-11-02 14:00

Attention is the real currency at work in the internet age, according to the 2018 State of Attention Report - and it seems attention spans aren't as bad as they may appear.

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