ARTICLES RELATING TO MARKETING CAMPAIGN

How Netflix hopes to use 'Stranger Things' to create a billion-dollar franchise

2019-07-08 18:51

Netflix is launching a massive marketing campaign around Stranger Things - down to partnering with Microsoft to relaunch Windows 1, which was released in 1985.

How Carling Black Label reached more than 45 million people worldwide to fight violence against women

2018-09-07 12:54

The #NoExcuse campaign's crowning event was when women performed a rendition of the well-known “Mas’hambe Nono” song during the Soweto Derby in March.

7 quotes in the Trump-Verwoerd Apartheid Museum radio spot appear to be fake, ad agency admits

2018-08-24 19:26

TBWA Hunt Lascaris says it returned the Loerie award it won for the campaign after an internal investigation confirmed questions about the accuracy of the quotes at its heart.

 

Dolce & Gabbana shows that marketing blunders know no borders

2018-11-23 13:35

Outrage is spreading in China over a video ad campaign for Italian luxury brand Dolce & Gabbana that shows a Chinese model struggling to eat spaghetti and pizza with chopsticks.

How sneaky South Africans got Aussies to punt their beer – and reach 26 million people

2018-08-26 20:25

"What better way to prove just how great your beer is than asking the people who rarely have a nice thing to say about you, to tell you?"

A Cape Town startup will drop R10,000 in R10 notes from a roof in a crazy publicity stunt

2018-08-22 17:46

DigsConnect, which describes itself as "the Airbnb of student accommodation", already distributed R1,000 and R2,000 batches in R10 notes on Tuesday and Wednesday, but the big cash shower is due on Thursday.

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