Cheap HD action cam seeks crowd funding

2013-11-04 12:05
The Geco Mark II action camera represents a new generation of wearable technology. (

The Geco Mark II action camera represents a new generation of wearable technology. (

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Cape Town - A start-up has jumped on the wearable technology trend to produce one of the cheapest products on the market.

The Geco Mark II aims to bring wearable technology to the masses with a crowd funding campaign to raise $60 000 to produce action cameras that can be mounted on any spectacle frame.

But it's not like Google Glass.

"No, as Google Glass is more on the realms of a virtual reality computer and we are simple a hands free action cam solely for capturing footage," Prinesh Naidoo, start-up chief technology officer told News24.

Google's device has played a significant role in putting the concept of wearable technology in the mainstream and many companies have jumped on the bandwagon with sports tracker watches, walking meters and location-based devices.

Mass market

In terms of eyewear, 3D has already enjoyed some hype even as the cost of 3D TV continues to make the device a luxury item, and gamers can purchase head-up display eyewear to enhance their experience.

The Geco product is designed to fit on the side of any set of spectacles, implying that it has mass market potential.

"We plan on producing around 1 000 units for our first order and a unit for our backers will be around $80 also making it one of the cheapest action cameras on the market," said Naidoo.

A donation of $80 will secure the delivery of the product by March 2014 and the 18g camera will shoot video in high definition and is powered by a 300mAh battery.

Many companies are closely watching wearable technology to see whether it's worth investing to gain market share in a growing industry.

Gartner reported that wearable technology had to add value to consumers if they are going to be successful.

"For wearables to be successful, they need to add to the user experience by complementing and enhancing what other devices already offer. They also need to be stylish yet practical, and most of all hit the right price," said Carolina Milanesi, research vice president at Gartner.


The Geco device could serve as a new way for bloggers to create a video log or record an adventure experience.

The risk for a start-up is that a large company could easily take over a niche market, but Naidoo said they are wary of being swallowed by a large corporate.

"We want to be a production company as our current margin is very low on purpose, because we want to make action cams affordable and feel if a major company takes over they will neglect this philosophy but we are open to negotiations if a company adheres to our vision."

The Geco Mark II campaign ends on 16 December and potential funders can check out the funding website if they wish to participate.

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