FNB launches next generation banking app

2013-04-17 14:01
(Elaine Thompson, AP)

(Elaine Thompson, AP)

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Cape Town – First National Bank launched a new banking app customised for tablet devices.

The app is available for download in app stores across Apple, Android and Windows 8 devices.

“The new banking app, designed specifically for tablet devices, was developed with ease-of-use as a key priority and utilises the full capability of the latest tablet devices. It is completely custom-made and not a re-skin of our existing smartphone app,” says Farren Roper, Head of FNB Connect ISP and Business Operations.

Customised content

The FNB banking app for tablets is content rich, both inside and outside of login. FNB customers will also be presented with customised content according to their profile. Non-FNB customers will have access to information about FNB products, promotions and rewards, is fully interactive and in a first for any retail bank in South Africa, can now open an FNB account via the app in a few minutes and in real time.

“We decided to build a customised app in order to offer consumers a fully immersive app that includes touch screen tablet banking, with features like drag and drop, swiping and double tapping all of which make for a great user experience,” continues Roper

“Through our smartphone and tablet deal, FNB has also noted the growing popularity of tablet devices in South Africa, with more than 50% of devices sold, being tablets. As such, we believe that it is important for us to have a strategy that provides for ongoing digital banking solutions on tablet devices,” says Roper.

New adopters of tablets are not the only consumers who will benefit from the app. According to FNB 26% of their current 450 000 smartphone banking app customers are accessing the app from a tablet device, meaning that these customers can now migrate to the FNB banking app for tablets.

“Customisation is crucial for tablets because of their popularity globally and in South Africa. Tablet devices are important enough to have their own roadmap,” explains Roper.

As part of FNB’s larger tablet strategy, consumers can get their tablet device pre-loaded with its tablet banking app together with free connectivity. The aim is to create an ecosystem that matches the lifestyle of the digital consumer.

With the new app consumers can also view their accounts, view detailed balances, change limits, view transaction history, view eBucks, do once-off payments, multiple payments, forex and calculators, send money, buy prepaid airtime and electricity.
Read more on:    fnb  |  technology

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