HIGHLIGHTS: Apple iPhone launch

2013-09-10 13:00
Apple logo. (AP)

Apple logo. (AP)

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Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5S in Cupertino.


Price for the iPhone 5S is $299 for the 16GB version, $299 for the 32GB and $399 for the 64GB on a two year contract. Going to be a nose-bleeding price in SA. Both phones will launch on 20 September in the US, Australia, Canada, China, France, Germany, Japan, Singapore and the UK.


Apple says battery life on the iPhone 5S is improved with 10 hours of browsing on LTE, 10 hours of talk time on 3G. Hope it's better than having to cart charger, cable around with the device.


Camera on the iPhone 5S features a 5-element lens at f/2.2. Would like to see an iPhone showdown with the Lumia 1050, HTC One, Xperia Z1 for the best digital camera technology.


iPhone 5S features an M7 chip - high performance hardware that should make graphics look great on the device.


Developers can write 64-bit apps for the new iPhone, but also backward compatible. Craig Federighi, senior vice president of Software Engineering at Apple, speaks during the new product release in Cupertino.

Apple event


Gold, silver and gray confirmed for the iPhone 5S, new Home button and 64-bit A7 chip.


The iPhone 5C will cost about $99 - or around around $550 outside the US - not exactly the lower end of the market, but you get colours (blue, white, pink, yellow, and green), LTE, and the Apple logo.


The iPhone 5C comes in a variety of colours and its case is made of "hard-coated polycarbonate". [Plastic, Ahem]


Tim Cook confirms what the market was expecting: Two new iPhones. The 5C and 5S.


Apple CEO Tim Cook speaks on stage going through OS features of the highly anticipated iPhone. Apps iWork, iPhoto, iMovie on iOS will be free.

Apple CEO Tim Cook


New AirDrop app will allow sharing of images via Wi-Fi, but it's iPhone only. New features in iTunes and improvements to Siri.


Tim Cook is dressed in a black shirt with an open collar and jeans.


Despite losing market share to Android powered devices, Tim Cook says that iOS 7 will become the most popular mobile OS and Apple will sell over 700 million devices by October.


Apple CEO Tim Cook is on stage and looking more relaxed. He's talking about the iTunes Festival - 20 million people applied for tickets.


Al Gore is attending the Apple launch event for the new iPhone in California.


Apple CEO Tim Cook has entered the theatre and journalists, bloggers and fans are taking their seats as Apple gets ready to unveil its new iPhone.


Android devices like the Samsung Galaxy S4, HTC One, and Sony Xperia Z all have a battery stamina or power saving mode built in to the OS. Would be nice if the iPhone had that included in iOS 7.


Jason Jenkins, editor of CNET, told The Telegraph that the new iPhone isn't as exciting as the iOS operating system that will power it. Apple customers love the ecosystem, but a budget device could woo customers, especially in developing markets.


Apple has invited media to another event in Beijing that will be held a few hours after the gathering at its headquarters is scheduled to adjourn. The Beijing event has fed speculation that Apple has lined up a deal to sell its new iPhones through China Mobile, the country's largest wireless carrier.


The Samsung Galaxy Mega, Samsung Galaxy S4, and Apple iPhone 5 are shown in New York. Speculation is mounting that Apple will release a larger screen iPhone at its launch on Tuesday.



While the launch of the latest iPhone is no doubt a big occasion for Apple fans, some have looked on iPhone releases and technology with a wry sense of humour. Here are some iPhone one liners from Jokes4us.


The event is scheduled to begin at 19:00 SA time. Expectation and excitement is building up to the big reveal.


What the invite looked like.


Mashable reports that Apple's iStore went down earlier today. It is still down.


Fred Huet, managing partner at Greenwich Consulting told The Telegraph that incremental improvements to the iPhone could alienate consumers, while a budget version would drop Siri voice control software.


Jan Dawson, chief telecoms analyst at Ovum told The Telegraph that the new iPhone will have to appeal to a wider demographic to increase its sales. China is a key market where price sensitive consumers choose mainly Android powered devices.


The official Apple Twitter account has 27 460 followers and the company's Facebook page has 9 603 347 likes. If those people all bought the new iPhone, it would be an instant hit.


Here's a humorous take on the iPhone rumours as Apple prepares to launch its latest device.


If Apple introduces a cheaper iPhone, Apple might end production of the iPhone 4 and iPhone 4S that were released in 2010 and 2011, respectively. Those models have been sold at a discount to the iPhone 5, a factor that has lowered the average price Apple has fetched for its phones.


Since the first iPhone in 2007, the device has had a cult-like status.


In the three months ending in June, Apple sold 31 million iPhones worldwide compared to 187 million Android phones made by the likes of Samsung, HTC and LG Electronics, according to the research firm International Data. That left the iPhone with 13% of the global market, down from 17% at the same time last year. Android phones held a 79% share, up from 69% last year, according to IDC.


Even hours before the official launch of the new Apple iPhone, social networks are exploding with commentary on the device. On Twitter, there are around 40 tweets per minute as fans await news from Apple.


Some say that the new iPhone, which will run iOS 7, will have fingerprint security features.


Apple is expected to release the latest version of its popular iPhone on Tuesday evening, South African time.

As the world gets excited by the imminent launch of the new iPhone, follow the social chatter on Apple here.


Read more on:    apple  |  iphone  |  mobile

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