New Mxit CEO to drive change, smartphones

2013-09-20 11:00
Mxit. (Duncan Alfreds, News24)

Mxit. (Duncan Alfreds, News24)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Cape Town - Mxit's new CEO hopes to drive the company to exploit the growing smartphone market in South Africa.

"The mobile landscape is a very dynamic and competitive space, much more so now than when Mxit first entered the market. What we have lacked in the past is a strong smart phone presence. But that is changing," said new CEO Francois Swart.

Swart has been leading the company since the departure of Alan Knott-Craig jnr and was announced as CEO on Friday.

He said that the company continued to be relevant in the South African market, despite its roots as a cheaper alternative chat application on feature phones.

"South Africans spend more time on Mxit than any other social network. It was 'born' around about the same time as Facebook, and long before Whatsapp, BBM or WeChat. Mxit has been the chosen chat platform for the South African youth for the last eight years and it still is," he said.


Mxit has around seven million active monthly users and the company has been driving online safety for teens as well as educational programmes.

Swart, though, believes that the company should target businesses to show what the social network has to offer.

"Our top priority over the next few months is to show the business community what a powerful platform Mxit is to reach the youth of South Africa. There is nothing else like it."

Mxit has been able to attract big brands such as KFC Vodacom and BlackBerry, and Swart said that SA, as a developing market, has much potential for growth, particularly as the cost of smartphones declines.

"We are sitting on this massive opportunity for a mobile social network that operates in the vortex of cheaper mobile devices, massive desire for connection and a need for education and entertainment."

- Follow Duncan on Twitter
Read more on:    mxit  |  mobile

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


WATCH: Man films himself going down water slide upside down as things go very wrong…

What is at first an exciting tummy-turning adventure stunt, quickly turns into a scarily bad idea caught on camera. Take a look:


You won't want to miss...

WATCH: Conor McGregor: Notorious the trailer
Best date night restaurants in South Africa
WATCH: Ryan Reynolds offers fans a free tattoo in new Deadpool 2 teaser
Should you date your co-worker?
Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.