News24 launches SA's 1st personalised news app

2013-10-30 09:12
(News24 iPad app, supplied)

(News24 iPad app, supplied)

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Cape Town – News24 launched South Africa's first personalised iPad app on Wednesday, putting breaking news stories matched to a user's interests all in one place.

Available now for iPad, the update brings a host of new features to SA's most used news app including personalisation of news topics and stories from around the world.

The app evaluates news, sport and lifestyle stories every day, and using keywords, matches them to users' personal interests and instantly delivers them to their iPad – in one place. The personalised keyword system allows the app to deliver the latest news and most relevant stories about the topics of most interest to them from News24 and all its sister sites.
"The popularity of proves the need for immediate, accessible and breaking  news content," Geoff Cohen, CEO for said. "We wanted to extend the use of our iPad app so we created an app that will deliver news and interesting content from across our network on personalised topics for you to follow."

Particular attention has been paid to the visual interface. The design takes full advantage of the iPad screen space to give users a highly visual experience.  The app presents itself as a cross between a glossy news magazine and a daily news site. Highlights include news in multimedia format, pictures and galleries that can be shared across Facebook, Twitter and email.
"We see this app as a must-have extension to our users' daily information diet," Cohen added.

Download the app here.

Watch the video to see how the app works:

Read more on:    apple  |  media
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