Online news easier to sell - study

2013-06-20 13:01
(AP)

(AP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Cape Town – Consumers are becoming more willing to pay for online news, although most still choose not to, a study suggests.

The BBC reported that the percentage of UK-based web users who read paid-for content had more than doubled to 9% during the past 10 months, it said.

Gains were also seen in the US, France and Germany, although Denmark bucked the trend. Those aged 25 to 34 appeared most prepared to pay, and men were more willing than women, the study suggests.

Valued analysis

The researchers said that in the US, ownership of a tablet or smartphone appeared to encourage payments – particularly if the devices were made by Apple.

However, they cautioned that the effect was less pronounced in the UK – possibly because so many news apps in the country were offered for free – and that some types of publication found it easier than others.

"The data indicate, on average, 10% of people have paid for news in some digital form – about one-third higher than last year," said Professor Robert Picard, director of research at the Reuters Institute for the Study of Journalism, which carried out the study.

"Public-affairs magazines are finding it easier to get the public to pay than newspapers, especially on tablets, because digital payments for magazines are becoming the norm and they offer news analysis and commentary in ways general news sources do not"

Read more on:    internet

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/Sport
 

WATCH: Man films himself going down water slide upside down as things go very wrong…

What is at first an exciting tummy-turning adventure stunt, quickly turns into a scarily bad idea caught on camera. Take a look:

 
 

You won't want to miss...

Best date night restaurants in South Africa
WATCH: Ryan Reynolds offers fans a free tattoo in new Deadpool 2 teaser
Should you date your co-worker?
Hip Cape Town bars to discover this summer
Traffic Alerts
Traffic
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.