PCs jump in India, bucking global trend

2013-11-26 09:05
(Duncan Alfreds, News24)

(Duncan Alfreds, News24)

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Cape Town - The computer market in India has bucked the international trend with an increase over the last year, a survey has found.

Research by Gartner has indicated that the combined desktop and mobile PC market in the country was 3.2 million units in the last three months. This represents an increase of around 7.9%.

The growth is a reversal of international trends that have seen the PC market decline significantly as mobile smart devices increase in sales.

Gartner though, gave an indication that the increase in growth was not driven by consumers.

"Consumers accounted for 40% of total PC sales in the third quarter of 2013 compared to 47% in the third quarter of 2012," said Vishal Tripathi, principal research analyst at Gartner.


As consumers prepare for the festive season, tough economic times weigh on buying decisions for technology, Tripathi said of the results.

"This emphasises the fact that despite the festive season and availability of various end user schemes on PCs, the market was impacted by high inflation, global economic uncertainty and limited share of wallet as consumers preferred to spend on other consumer durables."

The biggest winner in the Indian PC market over the period was HP which doubled its market share from 15.5% to 32.5%. Other vendors all saw declines, though those were more marginal than in developed markets.

HP has insisted that the PC is not dead despite deep declines in major markets.

"No, definitely not! But it is in a state of evolution, if you look at the leaps in technology and form factors available in the market," HP South Africa's PSG Category Manager, Yesh Surjoodeen told News24 about the decline in the PC market.

He said that South Africans had the ability to buy a range of PCs, indicating that the market was vibrant

"The South African computer user has never had a greater range of choices available choose from - or more ways to buy them, thanks to some innovative offers from banks and mobile companies. This has considerably changed the dynamics of how consumers buy PCs today."

Gartner data showed that the global PC market declined by 8.4% in 2013, while tablets are expected to grow by 53.4%.

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Read more on:    hp  |  gartner  |  mobile  |  computing

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