SA hype builds ahead of Samsung S4 launch

2013-04-26 08:33
Samsung Galaxy S4. (Jason DeCrow, AP)

Samsung Galaxy S4. (Jason DeCrow, AP)

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Cape Town – Samsung is preparing to launch the anticipated Galaxy S4 at a glittering event in Johannesburg at the Sandton Convention Centre on Friday evening.

The launch is intended to capitalise on the hype of the latest Galaxy S smartphone as the South Korean manufacturer seeks to extend its dominance as the de facto Android leader.

The S4 is expected to be available in the local market on Saturday following the launch and operators Vodacom, MTN and Cell C have been advertising pre-orders on their respective websites for some time, following the global launch in New York.

Pricing for the Galaxy S4 is to be consistent with trends in the premium phone market.

“The #GALAXYS4 is selling for R8 999 from the Samsung Online Store. Get it NOW!” Samsung Mobile SA tweeted late on Thursday.


It is likely that most consumers will opt to take the device on contract, though.

There may, however, be troubling news for those eager S4 customers.

The Guardian reported that Samsung has been hit by supply shortages ahead of the global release of the device.

"Due to overwhelming global demand for the Galaxy S4, the initial supply may be limited. We expect to fulfil inventory to meet demands in the coming weeks," Samsung said.

Some analysts have pointed to memory chips as being the stumbling block for the delay of the device and it is unclear how severely South African consumers will be impacted.

Initial lukewarm reviews do not seem to have dampened appetite for the device which has a much more competitive market than its predecessor.

The Samsung Galaxy SIII is reported to have sold in excess of 200 000 units in SA and the introduction of the S4 has seen prices for the previous version discounted.

– Follow Duncan on Twitter.

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