Samsung extends smartphone lead over Apple

2013-11-15 13:01
The Galaxy S4. (Duncan Alfreds, News24)

The Galaxy S4. (Duncan Alfreds, News24)

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 Cape Town - Samsung extended its lead over Apple in terms of global smartphone sales in the three months ending in November 2013, a survey has found.

Research by Gartner revealed that South Korean based Samsung maintained its market share on smartphones at 32.1%. Because the market expanded over the same period, in real terms, it means that Samsung sold over 80 million devices in the period under review, compared to 55 million in 2012.

Apple also increased it number of units sold to 30 million, but that was good enough for a 12.1% of the smartphone market, a 2% decline from last year.

Gartner said that Apple began shipping late which may have had an impact on sales of its iPhone 5s and 5c.

"While the arrival of the new iPhones 5s and 5c had a positive impact on overall sales, such impact could have been greater had they not started shipping late in the quarter. While we saw some inventory built up for the iPhone 5c, there was good demand for iPhone 5s with stock out in many markets," said Anshul Gupta, principal research analyst at Gartner.

Asia Pacific region

Lenovo overtook LG for the third spot smartphone manufacturer and cemented its position with a 5.1% share over LG's 4.8%, but it is unclear whether the sales of the flagship G2 has been taken into account.

Lenovo's growth has been largely boosted by sales in China, Gartner said.

Most of the smartphone growth is driven by the Asia Pacific region where people are actively replacing feature phones with smart devices as data costs are declining faster than in Africa.

"Sales of feature phones continued to decline and the decrease was more pronounced in markets where the average selling price (ASP) for feature phones was much closer to the ASP affordable smartphones," said Gupta.

Unsurprisingly, Google's Android continued its dominance of the operating system market, surpassing 80% in market share, followed by Apple's iOS at 12.1%.

The growth of Microsoft's Windows Phone OS surprised the Gartner analyst.

"However, the winner of this quarter is Microsoft which grew 123%. Microsoft announced the intent to acquire Nokia’s devices and services business, which we believe will unify effort and help drive appeal of Windows ecosystem," Gupta said.

The research showed that manufacturers have to focus on China which appears to be leading the adoption of devices and software.

Around 41% of Android sales were in China, up from 34% in 2012.

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Read more on:    samsung  |  apple  |  lenovo  |  google  |  gartner  |  lg  |  microsoft  |  mobile  |  iphone
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