Tablets power ahead on Android

2014-03-04 11:35


Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Cape Town - Worldwide tablet sales have continued their upward momentum, capturing a massive growth curve, despite a sluggish economy.

According to industry tracker Gartner, tablets grew by 68% on 2012 as the PC market collapsed to the worst results in its history.

"In 2013, tablets became a mainstream phenomenon, with a vast choice of Android-based tablets being within the budget of mainstream consumers while still offering adequate specifications," said Roberta Cozza, research director at Gartner.

Despite leading the market with consumer tablet's Apple's iPad range continued to slip in market share despite healthy growth numbers.

Android powered tablets now make up 61.9% - or a whopping 120 million units - of market share, up from 45.8% in 2012. Apple's share has contracted from 52.8% to 36% over the same period.

Emerging markets

Google's operating system has evolved into a first consumer choice on both tablets and smartphones, while Apple has not been able to convert many new users to its ecosystem.

However, despite Android's exponential growth, Cozza warned that manufacturers had to ensure that they were able to stand out from the crowd.

"As the Android tablet market becomes highly commoditised, in 2014, it will be critical for vendors to focus on device experience and meaningful technology and ecosystem value - beyond just hardware and cost - to ensure brand loyalty and improved margins."

According to Gartner, most of the tablet growth has come from emerging markets where price is a key differentiator. Most consumers in SA buy the devices with upfront cash rather than on contract, as is the case in developed markets.

The results show that tablets grew by 145% in developing economies, and only by 31% in the more developed markets.

One key mover in the tablet space has been Microsoft. The company was a late entrant to the market, but saw a healthy adoption of its Windows tablets to finish at 2.1% or four million units, from just 1% in 2012.

"To compete, Microsoft needs to create compelling ecosystem proposition for consumers and developers across all mobile devices, as tablets and smartphones become key devices for delivering applications and services to users beyond the PC," said Cozza.

- Follow Duncan on Twitter
Read more on:    google  |  apple  |  gartner  |  ipad  |  mobile

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.