Twitter users show love to BBM

2014-05-12 14:20
The BlackBerry Z10 and Z30 are seen side by side. (Duncan Alfreds, News24)

The BlackBerry Z10 and Z30 are seen side by side. (Duncan Alfreds, News24)

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Cape Town - Twitter users have taken to the social network to express their love for BlackBerry's BBM platform.

While BlackBerry may under pressure globally, the company's troubles have not dented the enthusiasm some users have for the smartphone brand.

BlackBerry dominated smartphones as secure business communication devices, but have since been overtaken by the rise of Android phones and Apple's iPhone.

Despite that, the company remains popular in many developing economies like SA and BlackBerry has moved to take advantage of a well-known brand.

On Sunday, the company put out a call to share BBM moments. BBM or BlackBerry Messenger was a BlackBerry-only instant messaging application, but the company in 2013 expanded BBM to Android phones and iPhones.

"Tell us the time when nothing but BBM would do, when you were too shy to say it out loud, when you just had to be mobile but not leave the conversation," wrote Jeff Gadway, head of product and brand marketing for BBM.

Software vendor

The call seems to have resonated with Twitter users with several responding.

"I trust @BlackBerry to deliver my most important messages which is why when creating business opportunities I use @BBM #BBMoments," tweeted a user called Brandon Charles (‏@Bankai09).

"I use #BBM instead of emails for fast discussion with my coworkers & colleges! Increasing the productivity is #1 factor with @BBM #BBMoments," added Khaled El Maghawry ‏(@kelmaghawry).

The company offered users who tweeted the hash tag "BBMoments" a spot on Inside BlackBerry as the company pivots toward being a software vendor rather than a hardware supplier.

After launching BBM as a cross-platform application, BlackBerry moved to secure corporate instant messaging as well enterprise server management for devices, regardless of operating system.

However, the consumer market has become competitive as a number of applications have jumped, dealing a blow to BBM.

WhatsApp, which has recently been bought by Facebook, has over 500 million users and Chinese-based WeChat has around 300 million.

At least one user said that BBM was better than cross-platform WhatsApp.

"#bbmoments the day I deleted Whatsapp off my BlackBerry Sun, May 11, 2014 @bbm #whatscrap #history #teamblackberry," tweeted Ian Torch (‏@TheIMYFather).

- Follow Duncan on Twitter

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