Cape Town - The Ubuntu phone represents a new ecosystem for mobile devices, but the company behind it says that it won't be primarily focused on Africa when it launches. Ubuntu programme, Richard Collins, gave News24 a few details of the device and platform set to shake up the mobile industry. News24: Is there a release date? News24: Who will build the hardware? News24: Will the devices be targeted for Africa/ developing markets? News24: How will the Ubuntu integrate with apps? News24: Will Android users be able to switch their devices to the Ubuntu OS?