Youngsters: BlackBerry? Like, so not cool

2013-09-24 22:23
(AFP)

(AFP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

London - If you want to know how BlackBerry lost its mojo in a major consumer market, spend some time with a bunch of British teens.

The phone that once so dominated the UK youth market that its messaging service BBM was even blamed for helping to connect young rioters who fought police and wrecked shops in London and other cities in 2011, has now lost its cool.

BlackBerry has been usurped by Apple and Android-run phones, and BBM has been eclipsed by the emergence of free messaging apps that work across a range of devices.

"I use WhatsApp and Kik with all my friends and family. You can use these on any device even if you can't afford an iPhone," said 14-year-old Euan McPhillips, a schoolboy from Gerrards Cross, just north of London.

US-based WhatsApp and Canada's Kik Interactive are two of five major "cross-platform" messaging services that have built up big followings and which are also being tipped as the next big takeover targets for the likes of Facebook and Yahoo.

The three others are WeChat in China, developed by Tencent Holdings and promoted by Argentine footballer Lionel Messi; South Korea's KakaoTalk, run by privately-held Kakao; and Japan-based Line, a unit of Naver of South Korea.

The grandfather of the group, WhatsApp, created by two ex-Yahoo engineers in 2009, has more than 300 million users and processes 31 billion messages a day, a spokesperson told Reuters, making it bigger than Twitter in terms of active users. That compares with BBM's 10 billion messages a day.

BlackBerry's image has taken a big hit as a result, underscoring the challenge facing the consortium led by its top shareholder Fairfax, which agreed to take the company private on Monday in a $4.7bn deal.

An annual CoolBrands list, compiled by 3 000 consumers and 38 experts and released this week, showed BlackBerry had plummeted to No. 180 in the list of Britain's coolest brands from No. 4 three years ago. Apple was top for the second year.

Read more on:    blackberry  |  mobile

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
12 comments
Comments have been closed for this article.

Inside News24

 
/News
 

5 top leg exercises for men

Here’s our selection of the five best leg exercises that you can do in the comfort of your own home.

 
 

You won't want to miss...

10 best dressed men of 2017
How to open a beer bottle without an opener
WATCH: Man films himself going down water slide upside down as things go very wrong…
WATCH: Conor McGregor: Notorious the trailer
Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.