BA host stylish 80 years of service bash

2012-06-15 07:55
Johannesburg - International model Georgia May Jagger and a host of English and South African sports stars helped British Airways ensure history didn’t repeat itself.

When the airline’s antecedent, Imperial Airways, opened the first air route from London down the length of Africa in 1932 years ago, it was criticised for keeping too quiet about the achievement.

This time it was different.

Rugby players including London Wasps Captain, Marco Wentzel, injured Springbok flanker Schalk Burger and former Springboks, Gcobani Bobo and Joel Stransky, celebrated alongside local celebrities and British Airways guests.

The high point of the evening was Georgia May – these days better known for her modelling than famous parents – taking to the stage in a stunning Alice Temperley dress, at the culmination of a fashion show of historic uniforms, celebrating British Airways’ 80-year heritage in South Africa.

The event also marked the launch of the South African version of British Airways’ new brand advertising campaign, which shows a succession of pilots through the ages, starting with the first aviators who pioneered air routes the length of Africa and finishing with the endline: To Fly. To Serve.

Georgia May Jagger along with the British Airways crew who modeled the historic uniforms

Frank van der Post, managing director for brands and customer experience said, “British Airways is a very strong global brand, with a proud heritage. We do not need to reinvent ourselves, what we need to do is tell our story a little louder.”

Eric Venter, Comair CEO, said: “This is our first brand advertising campaign in South Africa in over a decade and reflects a wonderful collaboration of the best of 80 years of British Airways’ heritage and service in South Africa with 16 years of Comair.”

As part of British Airways continued commitment to South Africa, it recently increased its services between London and Johannesburg from double-daily to 17 a week. It also announced that over this
South African summer it will provide overnight-double daily services to Cape Town, an increase of seven flights a week over the current daily schedule.   

Read more on:    flights  |  airlines  |  travel south africa  |  british airways

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

SHARE: publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside Travel


#FindYourEscape with Traveller24

Your insider guide to exploring South Africa and the world...
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.