Event: Google Tourism AdWords

2012-08-30 13:53
Tourism in South Africa is expected to grow from 9% in 2011 to 12% in 2014. Small businesses are the driving forces of this growth, and businesses that have an online presence grow faster than those that don't. According to a recent survey by Google, more than a third of small businesses still do not have a website, so Google will be running a series of workshops in Johannesburg, Cape Town and Durban with the aim of helping travel and tourism small businesses get connected and succeed online.

Participants will get shown how to set up a free website easily using the Woza Online platform and will learn step-by-step how to promote their businesses via a Google AdWords campaign, as well as other key online tools. AdWords ads are displayed along with search results when someone searches Google using selected keywords, and allows users to create adverts for their businesses online, quickly and simply.

Attendees will also have an opportunity to explore other useful Google tools including Google+ and YouTube, learning vital e-skills that will assist them in growing their businesses in the travel and tourism industry. In addition, successful ‘e-tourism' business owners will be available to tell their success stories and provide advice and guidance for aspiring tourism entrepreneurs.

Luke McKend, country manager for Google South Africa, said:

"Tourism is an industry that really benefits from being online, with potential customers searching locally and from overseas to find better deals and services. Small businesses can really reap the benefits of the Internet by promoting their enterprises to attract customers, so we encourage businesses owners to sign up for our free workshops to learn more about how they can grow their customer base and revenues."

Workshops will take place in:

• Johannesburg: Wanderers Club, 21 North Street, Illovo (Monday, 27th August, 2012)
• Durban: Durban Jewish Centre, 44 Old Fort Road, North Beach (Wednesday, 29th August, 2012)
• Cape Town: CTICC, Convention Square, 1 Lower Long Street, Cape Town (Friday, 31st August, 2012)

To get started online: visit www.wozaonline.co.za

About Google:

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, Asia and Africa. For more information, please visit www.google.com and the Google Africa Blog: google-africa.blogspot.com. You can also follow Google's Africa team on T

Read more on:    events  |  travel south africa

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