Facebook puts resort in deep water

2012-05-08 14:14

A Facebook trial offering cheap accommodation deals in Australia has backfired, with one small resort owner being swamped with calls and accused of spamming, news.com.au reports.

Huon Bush Retreats, a small eco-resort in Tasmania offered 50 coupons as part of Facebook's group buying trial, but the offer reached more than three million users in five days, causing many users to mistake it for spam.

Paul Dimmock, the owner of the resort, posted an apology on their Facebook page saying: "Please be assured that Huon Bush Retreats has not hacked or spammed your account. We apologise to anyone who finds our offer to be offensive. However there is nothing that we can do to change this. Only Facebook has control of how Offers are distributed.''

Huon Bush Retreats had offered a deal of $99 per night for three night stays valid until September 1.

Dimmock said the trial had been an overwhelming success despite the negative side-effect of being suspected of spamming.

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