BA testing e-tags for bags

2013-07-01 12:01
London - British Airways will start testing an electronic baggage tag, which could remove the need for a new paper tag each time a traveller flies and speed up passenger check-in times at the airport. reports these electronic tags have been specially developed by BA in partnership with Densitron Displays, and Designworks Windsor, while Heathrow Airport is providing help with the trials.

According to British Airways, the tags will be trialed in August and it estimates the technology could reduce the baggage drop-off times to about 35 seconds from the routine 3 minutes currently required. These tags will only be usable for BA flights.

Passengers can expect to update the digital suitcase tag by displaying their flight information via a smartphone over the tag after they have checked in. The tag will then be automatically programmed with a unique barcode containing flight details and an easy-to-see view of their bag’s destination.  The tag is then scanned where bags are dropped off.

Paper tickets will still be offered, although BA says the electronic tag is designed to require only a hand-held scanner so the service can be provided at any airport.

Following the hi-tech tag trial period, it will then be extended to a customer trial in 2014.

“This is a fantastically simple, yet smart device that gives each customer the choice to have their own personalised electronic baggage tag that changes with the swipe of a smartphone – every time they fly," says Frank van der Post, BA managing director, brands and customer experience

Qantas Airlines has already introduced its ‘Q Bag Tag’ back in 2010. The airline provided its frequent flyers with two personalised electronic RFID-embedded tags that are linked to their loyalty account and hold the passenger and current flight information. The electronic tag replaces the printed baggage tag for checked luggage, and all passengers have to do is deliver their Q Bag-tagged luggage at a self-service bag drop point.

Read more on:    flights  |  travel international  |  aviation

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