British Airways’ YouTube hit to benefit hungry communities

2014-07-18 12:54
Gabriel Mobeana, British Airways customer services manager handing over the two Club World tickets to Bryan Habana, FoodBank SA patron and Andy Du Plessis, managing director.

Gabriel Mobeana, British Airways customer services manager handing over the two Club World tickets to Bryan Habana, FoodBank SA patron and Andy Du Plessis, managing director.

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Habana vs Airbus

2013-07-31 11:41

SA Rugby star Bryan Habana races against  BA's Airbus A380. WATCH

Cape Town - Bryan Habana’s race against a British Airways’ A380 became a YouTube sensation, spawned a global challenge and is now benefitting hungry and malnourished communities in South Africa.  

The video of the prolific winger taking on the world’s largest passenger aircraft was one of South Africa’s top ten last year and British Airways’ most popular to date.  

Watch the video here

Its success gave rise to a competition to emulate the feat, which South African Rudolph Raath won against three other international competitors.

It also prompted British Airways to offer FoodBank South Africa two Club World (business class tickets) worth some R60 000 if the clip reached 2 million views.  

Foodbank South Africa, of which Habana is patron, is a national NPO that rescues food and facilitates the provision of 11 million meals in communities with the highest concentrations of hungry or malnourished people.  

It rescues edible, donated food and where necessary procures basic food items and distributes these to selected beneficiary organisations that run feeding programmes.  

“What started out as a bit of fun caught peoples’ imagination and has had a really positive outcome and I’m glad to have been part of that,” said Habana at the ticket handover.  

FoodBank South Africa plans to auction the tickets at its annual banquet later this year.  

“We initially thought that 2 million views was a big target but interest in the video kept climbing, and it then received a further boost when British Airways started flying the A380 to South Africa in February,” said Andy du Plessis, FoodBank South Africa, managing director.  

He said money raised from the auction will be used to continue its food rescue programme around the country.

In other BA-related news, the airline has also announced discounted fares to popular destinations in the UK, North America and Europe.  

Return fares in World Traveller to London from Johannesburg start from R10 561, New York from R13 142 and Los Angeles from R12 960.  

The same fares from Cape Town are R11 301 to London, R13 402 to New York and R12 960 to Los Angeles.  

The sale, which includes a number of other cities in the UK, US, Canada and Europe, starts immediately and runs until 21 July for outbound travel between 1 and 30 September. 
Read more on:    ba  |  bryan habana  |  travel  |  travel south africa

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