Lufthansa's pilot diary in pics

2013-08-12 12:03

Cape Town - Lufthansa Airlines showed its social media savvy with a recent 5-day campaign chronicling the daily life of a Lufthansa pilot. 

Skift reports that the airline's #pilotdiary series took the form of an Instagram campaign, which was integrated into the airline's Facebook and Twitter feeds as well.

Lufthansa Senior First Officer Philipp flew from Frankfurt to Los Angeles and back to Frankfurt the week of July 29th, piloting a Boeing 747-400 and 747-8. In the process he chronicled his meetings, meals, in-air "office" and more.

The company's Instagram followers grew from around 1 500 to almost 4 000 over that week, said Nils Haupt, Lufthansa's Director of Corporate Communications.

Sharing the photos on Facebook boosted fan engagement too, Haupt said, with each post getting between 2 000 and 10 000 likes.

Here is a selection of pics from the campaign, be sure to check out Lufthansa's Instagram account for more.

Senior First Officer Philipp

35 000 feet over the North Atlantic

Read more on:    lufthansa  |  travel international  |  flights  |  air travel

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