Travelstart launches new mobi-site

2014-01-30 12:37

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Cape Town – As mobile device and smart phone user penetration in South Africa peaks, those who prefer to book air travel online can now check out Travelstart new mobile website.

Online travel agency announced the launch of its new mobile website, a stripped down version of its main site that detects and automatically adjusts to different screen sizes. 

Travelstart South Africa Country Manager, Michelle Kleu said visitors to the site can expect to search and compare airline ticket prices in real time, book and pay for domestic and international flights, and receive instant confirmation via email.  

The data economy has taken over South Africa’s major networks, where voice services have declined. According to a November 2013 report by World Wide Worx the 19-24 age groups  abandoning voice services faster than any other segment. Only 56% of this group’s mobile budget is now spent on voice, down from 66% in mid-2012. Data spend, on the other hand, has increased from 17% to 24%. 

Klue stated this information signals the dawn of a new era in the way South Africans are communicating and businesses like Travelstart stand to benefit from Africa’s upwardly mobile technophiles.  

"Cellphone users do everything desktop users do, provided it’s presented in a usable way. We wanted to create a mobile travel booking website that enhances our customers’ shopping experience as they seek real-time information on the go, while providing the all-encompassing functionality of the personal computer experience.”   

The online travel agency reported a 323% increase in mobile traffic between 2012 and 2013, while mobile devices overtook tablet devices in terms of traffic in 2013.   

A similar mobi-site will also be rolled out to the online travel agency’s international markets, which include Tanzania, Kenya, Nigeria, Egypt and Turkey.  

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Read more on:    flights  |  mobile  |  travel  |  air

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