BA apologises for ill-timed Indian Ocean ad

2014-03-31 14:05
Cape Town - British Airways had to perform some serious damage control last week after an ill-timed ad drew sharp public criticism.  

The advertisement encouraging travellers to "escape the commute and discover the Indian Ocean" was aired at various tube stations in London just a few days after Malaysian authorities announced that Malaysia Airlines Flight MH370 had crashed into the south Indian Ocean after going missing on March 8.

Huffington Post reports that BA confirmed the ad is real and that it was planned long before the event of the missing airliner.

They apologized for any offence caused, and withdrew the advertisement shortly after the first complaint.  

Various commuters had, however, already snapped shots of the campaign by this time and shared their shock on social media.

British Airways also sent out an official apology via their Twitter account. 

Read more on:    flights  |  travel  |  travel international  |  malaysia airlines flight mh370

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