Gangam to give S Korea a tourism boost?

2012-11-07 15:52

SEOUL, Korea - South Korea is hoping to ride on the Gangnam Style wave to attract more visitors to the country next year, eTN reports.

The video by 34-year-old Korean rapper Psy has more than 620 million YouTube hits to date, making it the second most watched YouTube video of all time and a tune that's on everyone's lips, despite it being entirely in Korean.

With its huge popularity around the world, the head of the Korea Tourism Organisation said South Korea's tourism will start to see the benefits of this from next Spring.

Mr Lee Charm, Head of Korea Tourism Organisation, said: "If only one percent of them said, ‘Hey! What is this place, where is it? I'll go there.' - that will be already about four to five million people, and so of course we will use that."

Often called the Beverly Hills of Seoul, the Gangnam district has shopping streets full of high-end, luxury boutiques, and top-rated private and public schools.

Mr Lee said: "Gangnam Style is Gangnam. It's a very happening place, It's very trendy. We will show people Gangnam, that is, if you go there, you will be a part of that trendy place."
Some 9.8 million foreigners visited South Korea last year, an increase of about 11 percent from the previous year.

South Korea is hoping to see a double-digit growth in the number of foreign tourists to the country. And one of the main reasons is this - the Korean Wave, 'hallyu', or K-pop especially with the huge popularity of Gangnam Style.

Read more on:    travel international

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

SHARE: publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside Travel


#FindYourEscape with Traveller24

Your insider guide to exploring South Africa and the world...
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.