Kenya shines as leading tourism board

2012-10-10 09:02
Nairobi - Kenya Tourism Board (KTB) has been voted Africa’s leading Tourism Board for 2012 in the Africa category of the World Travel Awards, positively propelling the country’s image globally as a tourism destination.

The announcement followed a hotly contested voting process by travel agents across the globe which has been going on for the last one year and culminating into last week’s 19th World Travel Awards held at Beach Turks and Caicos Resort in UK.

The award places the country in the limelight as a tourist destination, having beaten South Africa which has been topping for the last four years.

Other African countries which competed with Kenya included Egypt, Namibia, Nigeria, Ghana, and Morocco among others.

Tourism industry in the country has termed the award good tidings coming at a time when the country has had negative publicity occasioned by cases of insecurity. 

“This award is an outstanding endorsement for the investment we have made in positioning Kenya as the premier tourism destination in Africa, and a worthy competitor in the global platform. We are honored to be recognized as Africa’s Leading Tourist Board this year”, said KTB Managing Director Muriithi Ndegwa

The World Travel Awards, described by the Wall Street Journal as the ‘Oscars’ of the global travel and tourism industry, serves to acknowledge, reward and celebrate excellence across all sectors of the global travel, tourism and hospitality industry. The Award was first held in 1994, as a tourism industry initiative, with travel agencies, tour and transport companies and tourism organizations across the globe voting for the winners.

The award places KTB against other winning tourist Boards in the Europe, Caribbean, Americas and Middle East categories for the World Travel Awards Grand Final, which will take place at The Oberoi, Gurgaon in Delhi on 12th December 2012.

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