Most used holiday search term is...

2012-07-04 12:36

'Cheap holidays' is the most used search term for travellers looking for holidays online, showing that cost is an increasingly important factor for holidaymakers, TravelMole reports.

According to a report by Greenlight 2.7million searches were made with holiday-related key words during May this year and a fifth of them used the term ‘cheap holidays.'

16% searched for "holidays", 6% for "direct holidays" while ski, turkey, package, all-inclusive and last minute holidays accounted for 15% between them. Other keywords made up 43%.

The Holidays Sector Report, which is to analyse the most searched terms in the travel sector, found that searches for cheap holidays actually increased from April to May.

Read more on:    travel international

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