Need to boost your marital bliss? Take this type of vacation!

2014-08-01 10:10
Cape Town - Like glamping, staycations and voluntourism, the travel industry is seizing on another word mash-up to carve up a new market: 'framily'. 

And to coincide with the UN-designed International Day of Friendship, coming up on Sunday 3 August, travel agency Thomas Cook has released the results of a new survey to promote the concept of girlfriend getaways and buddy vacations as a way of strengthening marriage.

The relationship between the two could be construed as a bit of a stretch. In a poll of 2 000 Brits, one-third of respondents claimed that taking a vacation with a close friend helped or even “saved” their marriage.

And only 40% said they missed their other half while they were away.

“We believe that the rise in holidays with friends is being driven by another trend, the increasing importance of friendship,” said consultant and futurologist William Higham in a statement.

“Today, more and more people have a close group of friends that they consider to be a surrogate family: a ‘Framily.’”

The growing popularity of girlfriend getaways and boys’ only vacations are described as a push against the increasing dominance of technology in our lives, and the renewed appreciation for human interaction and bonding.

Framily vacations with friends who are like family can also fulfil needs where partners can’t, he added.

The survey results showed that the most popular type of friend vacation is a city sightseeing break (17%) followed by a beach holiday (15%).

Nearly a quarter (23%) said they “get up to no good” while vacationing sans partner, 40% of whom admitted to having cheated on their partner.

The most mischievous age group is the 18-24-year-old.
Read more on:    travel  |  travel international

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

SHARE: publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside Travel


How to open a beer bottle without an opener

Do the right thing and never be thirsty again…


You won't want to miss...

WATCH: Man films himself going down water slide upside down as things go very wrong…
WATCH: Conor McGregor: Notorious the trailer
Best date night restaurants in South Africa
WATCH: Ryan Reynolds offers fans a free tattoo in new Deadpool 2 teaser

#FindYourEscape with Traveller24

Your insider guide to exploring South Africa and the world...
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.