SA tourism marketing goes full steam ahead in Brazil

2014-05-22 10:23

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Cape Town - Two top marketing agencies have been appointed by South African Tourism to market South Africa in Brazil. This is part of South African Tourism’s commitment to expanding destination brand presence in South America, and growing it to its full potential.

São Paulo for the win

Both agencies are based in Sao Paulo. Chief Executive Office Thulani Nzima says Brazil is an exciting and fast growing market for South Africa. South African Tourism is also setting up dedicated premises in São Paulo, in order to be integrated closely with the Brazilian market and to get a better feel for what drives the market.

South African Tourism strategy

Investment in the exciting and lucrative Latin American region is part of a wider South African Tourism strategy to stimulate growth from the emerging markets of the world. These include China, India and both East and West Africa.

In January South African Tourism opened a marketing office in Lagos, Nigeria. Excellent arrivals growth is being reported from the emerging markets. In 2013, China posted 14.7 percent growth; Nigeria posted 15.4 percent growth; and Latin America posted eight percent growth.

It’s all in the numbers

Tourist arrivals from Brazil to South Africa grew 44.7 percent year on year, from 54,183 tourists in 2011 to 78,376 tourists in 2012. By end of 2013, Brazilian arrivals were growing at almost four percent.

ABAV travel trade show

To capitalise further on this growth and the potential of the market, South African Tourism will, for the first time ever, take a delegation of South African exhibitors to the ABAV travel tradeshow in São Paulo. The show takes place from September 24 to 28, and is the largest travel trade fair in the Americas. Last year (2013), the show documented almost 39 000 delegates and an exhibition area of more than 58 000 square metres. It gives exhibitors exceptional access to the exciting, robust and flourishing Brazilian and Latin American market.
Read more on:    brazil  |  south africa  |  good news  |  south african tourism  |  travel

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