Sweden, Switzerland same same to Chinese tourists

2013-11-13 13:48

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Shanghai - Sweden, Switzerland, it’s all the same really… to Chinese tourists at least.

But the two European countries have grown tired of the commonly-made mistake and have launched a joint campaign to educate their Chinese visitors about the differences between the two.

The Telegraph reports that the problem largely stems from the fact that both nations' names are written similarly in Mandarin - Ruidian (Sweden) and Ruishi (Switzerland) – which begin with the same symbol, according to the Swedish Consul General Victoria Li in China.

In an effort to combat this misconception, the Swedish and Swiss consulates in Shanghai have launched an awareness campaign and competition on the Swedish consulate website.

The website states that the ‘Sweden-Switzerland’ campaign invites Chinese nationals to contribute a creative piece of work to differentiate Sweden and Switzerland in a humorous, yet correct way. The winner will receive a 12-day trip to both Sweden and Switzerland for two.

The organizers have also created a fun map featuring a montage of people and objects associated with each country to serve as the logo for the campaign.

Among other things, Switzerland features a watch, cow, cheese fondue and a cartoon of Roger Federer, while Sweden has an igloo, a Viking, Pippie Longstockings and meatballs.

The winner of the competition will also be expected to report back on their impressions of both countries after the 12-day trip.  


Read more on:    sweden  |  china  |  switzerland  |  travel  |  lifestyle  |  travel international
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