Thai airline calendar too hot to handle

2013-02-15 12:59
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Thai low-cost carrier Nok Air has released a sexy calendar featuring models from Maxim magazine in skimpy yellow outfits posing in front of their aircraft.

While some may find it rather enticing, not everyone is comfortable with the idea.

According to CNN Travel, the Ministry of Culture's Permanent Secretary, Prisana Pongtatpitakkul, says the calendar demonstrates that some businesses refuse to stop using women's bodies as a marketing tool.

"They lack the sense of social and cultural responsibility and ignore social and cultural repercussions - particularly female dignity," she was quoted by The Nation.

The calendar, issued as part of an online promotion, features models in different outfits posing around Nok Air planes, including a shot with 12 women in yellow bikinis - the airline's signature color.

Nok Air chief executive Patee Sarasin says the government's response to the calendar is unfortunate, but expected.

"Understanding the [Culture] Ministry, their reaction isn't really a surprise, however, given what the public is exposed to on a daily basis, we believe that we have not crossed the line," he told CNN Travel.

He added that most customers have responded positively to the calendar and that many are keen to buy them.

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