Would you book a hotel using Twitter?

2013-11-19 11:07

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Would you book a hotel using Twitter?

We’re guessing if you’re a social media fanatic, the answer is probably yes.

A US-based hotel chain, Loews Hotels and Resorts, have launched a ‘social reservations’ campaign which will allow travellers to book rooms at 16 of its 19 properties via Twitter.

USA Today reports that travellers can tweet to @Loews_Hotels with the hashtag #BookLoews to express interest in a room, after which a travel planner will pick it up and contact them. Once the person is ready to book, the planner will DM a link to process payment information.

According to the report, 34% of hotel room revenue comes from online and mobile app bookings and that this is preferable to especially younger travellers.

Loews is kicking off Social Reservations with a special promotion. In a nod to Twitter's 140-character maximum, starting at noon ET, Nov. 19, the first 140 Twitter users to book a reservation through the program will get a discounted rate of $140 a night. 

Read more on:    twitter  |  travel  |  travel international

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