Allee Bleue wine estate goes platinum

2012-09-19 15:52
Franschhoek - Allée Bleue wine farm has re-launched their flagship range of a trio of fine wines with packaging and labelling to match. “When I joined the farm in 2009” explains winemaker Van Zyl du Toit “everyone who worked here was clear which wines were in our top range, but that wasn’t always so well understood by the customers! So we’ve gradually been making changes both to the look of the wines as well as what’s in the bottle, and are now happy that everything has come together and really reflects the quality of Allée Bleue.”

The Platinum range consists of three wines – the Pinotage 2009, the red blend L’Amour Toujours 2009 and the white blend, the Isabeau 2011. Of the three, Van Zyl is most proud of the Isabeau, a wine he has developed and tweaked over the last couple of years to create one of the most exciting, food-friendly wines in the Franschhoek Valley. Traditionally a Semillon/Chardonnay blend, he has increased the proportion of Chardonnay – a variety he loves – and added in just the finest dash of Viognier to add perfume and elegance. “I like to let the wine do its own thing” he says “all natural ferments, lots of lees contact, malolactic fermentation in barrels; and the result is a wonderfully ‘wild’ wine which can keep for a long time.”
Allée Bleue has long been known for the quality of its Pinotage which Van Zyl sources from almost fifty-year old bushvines in Piekenierskloof. “I like a Pinotage to taste like a Pinotage” he states and the 2009 certainly delivers, with its meaty, Marmite flavours, gritty intensity and sour cherry finish. The L’Amour Toujours 2009 is a mainly Bordeaux blend with just a little Grenache Noir adding extra red fruit and spice to the rich black berries with hints of chocolate and cream.

All three wines now boast beautiful platinum labels designed by Allée Bleue’s good friends, Emile and Gundul Sogor, who have been responsible for much of the design elements throughout the estate. The elegant bottles and labels are now easily distinguishable from the premium White label range (consisting of Sauvignon Blanc, Chenin Blanc, Shiraz and Cabernet/Merlot) and the good value, entry-level Starlette range with its cheerful blue labels. “We believe this will make it much easier for customers to identify which wines are which, and gives the Platinum Range in particular, an outside appearance which now matches the quality of the wine in the bottles” says Van Zyl. “They certainly stand out now as true flagship wines from Allée Bleue!”

The Allée Bleue Isabeau 2011 costs R88 from the cellar door, the Pinotage 2009 is R140 and the L’Amour Toujours is R150. The White label range costs between R45 and R87 and the Starlette wines between R35 and R42.

For further information on Allée Bleue Wine Estate call (27) (21) 874 1021, email or visit Allée Bleue is located at the junction of the R45 and R310, Groot Drakenstein.

Read more on:    travel south africa

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
SHARE: publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside Travel


#FindYourEscape with Traveller24

Your insider guide to exploring South Africa and the world...
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.