City of Joburg reaches out to tourism's private sector

2013-10-15 09:55
Johannesburg -  The City’s of Johannesburg’s (COJ) Department of Economic Development (DED) has launched the Johannesburg Business Forum to tourism stakeholders, partners and peers at a breakfast presentation at Turbine Hall in Newtown.

COJ announced in a statement that the aim of the sub-committee is to fast track tourism as an economic growth imperative on the COJ’s agenda and work more closely with the private sector to achieve its objectives, the

“We acknowledge that Public Private Partnerships are essential to tourism growth and expansion, and today’s event is a formalization of this intention to work together more effectively for the economic benefit of the Johannesburg City Region,” says Ruby Mathang, MMC for Economic Development.

“The overriding aim of the Tourism Subcommittee is to ensure that there is decent job creation, youth employment, resource resilience, liveability and safe communities,” said Mathang. 

“Tourism supports these aims and helps to build a diversified, inclusive economy to enhance the City’s status as a World Class African City. The Tourism Sub-committee includes representatives from the City of Johannesburg, the private sector, the non-profit sector as well as other affected stakeholders and citizen groups.

COJ state the sub-committe would hold regular meetings and project working groups, acting as a consultative forum to address these challenges of the tourism sector in Johannesburg.  

The committee has also been mandated to implement programmes that realize tourism growth in Johannesburg, the City said.

Read more on:    city of johannesburg  |  johannesburg  |  business  |  travel south africa  |  lifestyle

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