Durban - Known for its lovely beaches and subtropical climate, Durban has been nominated as a New7Wonder City. Media Club South Africa reports that the balmy coastal city willing be pitting its charms against metropolises such as Paris, New York and Tokyo. Durban mayor, James Nxumalo said the nomination shows the commitment and competitive edge of the city as a leading tourism, events and business destination. He added that the fact that Durban is built around one of the busiest ports in Africa, was recently voted the friendliest city in South Africa and has rich cultural diversity adds to the city's appeal. Protecting urban and natural heritageEstablished in 2001 by the Swiss-born Canadian filmmaker, author and adventurer, Bernard Weber, the New7Wonders Foundation aims to promote protecting the world's human-built and natural heritage and to foster respect for the planet's diversity. The initiative kicked off with the New7Wonders of the World, choosing from a selection of 200 existing monuments.Shortly after this, they launched the New7Wonders of Nature campaign and Cape Town's Table Mountain managed to claim a spot in the top 7. Its latest venture, the New7Wonders Cities sees Durban among 28 other urban finalists. According to Eamonn Fitzgerald, head of communication at New7Wonders, the competition highlights the move toward mass urbanization as the Earth's population grows.eThekwini's wide appealDurban's lauded attractions include the Moses Mabhida stadium, which hosted Fifa 2010 World Cup matches, uShaka Marine World, one of the largest aquariums in the world and the International Convention Centre (ICC) - the leading conference centre in Africa.