International bloggers to #lovecapetown again

2013-09-11 14:45

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Cape Town - Cape Town Tourism will again host international bloggers in Cape Town, from 18 September to 7 October, as it continues to innovate in reaching new international and domestic travellers through its #lovecapetown digital platform. 

In 2012, the inaugural #lovecapetown blogger hosting programme contributed to Cape Town Tourism winning a Travel + Leisure SMITTY Awards (Social Media in Travel + Tourism Awards) in the category Best Overall Use of Social Media, CVB, Global. 

Whilst the bloggers have been invited to experience Cape Town by Cape Town Tourism, they are at liberty to form independent impressions about their experience whilst blogging and tweeting.

Followers of #lovecapetown will watch as the bloggers' first-hand account of Cape Town unfolds and will enjoy the opportunity to participate, even making suggestions on the way in which the itinerary is enjoyed.

The content evolving from the blog visits and social media interactions will be collated into a series of images, blogs and lists that will form a #lovecapetown mini-site (to launch mid-September on that will serve as a user-generated trip research portal for Cape Town. 

This year, #lovecapetown sees three international bloggers - on travel, food and design - visiting the Mother City. They will pair up with local companion bloggers from Cape Town and other parts of South Africa; living at the #lovecapetown house for the duration of their stay. 

The three bloggers (all of whom are frequent Tweeters - also known as micro-bloggers) are from key tourism source markets for Cape Town:

Rachel Lucas from The Travel Bite (USA) looks at travel through the prism of food and wine:@TravelBlggr 

Abigail King from Inside The Travel Lab (UK) is a travel and lifestyle blogger: @insidetravellab 

Carol T. More from Follow the Colours (Brazil) has a distinct take on creativity and design:@follow_colours

Key to the success of the 2012 #lovecapetown campaign was the contribution from Capetonians as they crowd-sourced ideas for the itinerary on Twitter. This will again be a central element in the three week campaign. The local and domestic companion bloggers will guide the international blogger's experiences with a focus on sharing the undiscovered and hidden gems of Cape Town.

CEO of Cape Town Tourism, Enver Duminy, concludes; "This aspect of the #lovecapetown marketing campaign is perhaps our most organic exercise, predominantly because it is people-driven. We are the custodians of the idea and we invite the bloggers to come and experience Cape Town but beyond that the #lovecapetown community drives it forward. We feel confident that they represent Cape Town at its most authentic and dynamic and we are looking forward to seeing the conversations unfold." 

Read more on:    cape town tourism  |  travel  |  travel south africa  |  adventure

SHARE: publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside Travel


#FindYourEscape with Traveller24

Your insider guide to exploring South Africa and the world...
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.