Joburg's tweeting badger - a tourism hit

2013-07-31 15:11
Advertising destinations and attractions is getting harder as media keeps evolving. 

Because of the power of social media, the modern day version of word-of-mouth, destinations and attractions are a lot more exposed than they've ever been before, calling for more creative ways to sell themselves. 

Travel site Skift recently put together a list of what they consider to be the best ambient advertising campaigns, in which agencies take their messages offline and onto real-life objects, around at the moment and guess what...

Joburg Zoo's very own tweeting badger made the cut. 

This is what they had to say:

"Earlier this summer, the Johannesburg Zoo launched an innovative campaign featuring live tweets from its resident badger and mascot, BG. The digital agency Hellocomputer set up motion-triggered sensors at several spots in BG's enclosure that, when activated, send out one of thousands of pre-written tweets corresponding to each area of the enclosure. The twitter account @zootweetslive launched on June 14 and already has more than 9,455 followers."

BG topped the list of 14 ambient marketing campaigns.

Here are five of the other most intriguing

Ecuador's Ministry of Tourism turned to one of its largest exports, bananas, to attract tourists. Colorful QR code stickers were placed on every banana that left the country. The QR codes led snackers to a video promoting different adventures and directed viewers to the official tourism website of Ecuador. 

- The tourism organization for Victoria, British Colombia literally called potential visitors up on the phone when it set up several phone booths in the middle of a shopping mall. Some shoppers ventured into the stands where they could view a sampling of Victoria activities on tablets and enter to win $1,000 towards a trips. Others were drawn into the stall by a ringing phone where Victoria Calling would give prizes to the responder.

Surfrider Foundation Morocco hired invited artists to raise awareness of beach pollution by creating a giant sand sculpture of garbage in the middle of the beach. Photos of the sand sculpture spread throughout social and Moroccan media gaining sympathizers for the clean-up movement. The effort culminated with an event in which thousands came out to collect garbage from the Casablanca beach.

Vancouver Aquarium shocked and amused city dwellers this spring with the marketing used to attract visitors to a new exhibit, The Secret Life of Sharks and Rays. A shark fin appeared in the lake of Vancouver's popular Stanley Park; a sign promoting the exhibit was revealed when the tide went down. Photos of the fin circled on social media giving the aquarium a huge promotional boost.

Turismo Portugal launched a campaign in fall 2012 that turned 500-year-old cobblestone into QR codes. The tourism organization created QR codes in Portugal and Barcelona that led viewers to online content describing Portugal's history, its individual neighborhoods, and cultural events.
Check out Skift for more of these

Read more on:    travel international

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